Cost of Capital at Ameritrade 1) Briefly describe the project that Ameritrade is considering In order to maintain its competitive edge in the discount brokerage market‚ Ameritrade is considering making major investment state of the art technology that can prevent system outages and guarantee 100% reliability. The new system would enable Ameritrade to follow its mission of becoming the largest brokerage firm based on the number of trades. As part of the project the firm would also invest in a new
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summary of no more than 2 pages. Guideline Questions for you Report 1. What is the value of the project assuming the firm was entirely equity financed? What are the annual projected free cash flows? What discount rate is appropriate? NPV = $1‚228‚485 Discount rate = cost of equity (from CAPM) = 15.8% (see model for projected free cash flows) 2. Value the project using the Adjusted Present Value (APV) approach assuming the firm raises $750 thousand of
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1 - Energy Costs Find information on energy cost: Advantages (government websites) 2 - Cost of Equity‚ Appropriate Discount Rate (WACC) Cost of equity 1. Formula Risk Free Rate + (Market Premium x Overall Company Beta) 2. Each part a. Risk free rate (10-year T-bill) i. bond rating chosen * interest rate * b. Market premium c. Beta i. Appropriate Discount Rate (WACC) 1. Formula Weight of Debt x After-Tax Cost of Debt) + (Debt to Equity x Cost of Equity) 2. WACC (important – why is it important
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Ameritrade is formed in 1971‚ and is a pioneer in the deep-discount brokerage sector. In march 1997‚ Ameritrade raised $22.5 million in an initial public offering. Management at Ameritrade is considering substantial investments in technology and advertising‚ but is unsure of the appropriate cost of capital. Estimating the cost of capital 1. Since we do not have the beta for Ameritrade‚ we need to find comparable firms for which we could compute the betas. There are several candidates in the
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Ameritrade Case Writeup questions (do all this as if it is June 1997‚ date of the case): 1. What is Ameritrade’s capital structure? Because there is no preferred stock or long term debt‚ Ameritrade is a 100% equity firm. 2. What is Ameritrade’s cost of equity capital? CAPM= (.0643)+ (1.8264)(.188-.0559)=.2902=29.02% Return on Market=(899.470-757.12)/757.12=.188 Beta calculation on Attached Excel Spreadsheet. 3. What is Ameritrade’s cost of debt capital? Because there is
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Group Case 1: Ameritrade – Cost of Capital Executive Summary: As a deep-discount brokerage‚ Ameritrade planned to improve its competitive position by price cutting‚ technology enhancements‚ and increased advertising in mid-1997. Before initiating the plan‚ Ameritrade needed know whether the investment returned more than it cost. We were hired to estimate the cost of capital correctly. The key question is to find suitable comparable firms to estimate Ameritrade’s asset beta‚ since it was a recently-listed
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When choosing our risk free rate‚ we decided to base it off of the assumption that the project would last 5-10 years. The 5 year bond yield is 6.22% and for 10 years 6.34% (Exhibit 3) which averages out to a risk free rate of 6.28%. Prevailing Yields on U.S. Government Securities (August 31‚ 1997) | | Annualized Yield to Maturity | | | | | 3-Month T-Bills | 5.24% | | 1-Year Bonds | 5.59% | | 5-Year Bonds | 6.22% | | 10-Year Bonds | 6.34% | | 20-Year Bonds | 6.69% |
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Ameritrade – case study Executive Summary Ameritrade provides online brokerage services and operates an Internet-based financial management services business. 90% of the company’s revenues are from the provision of discount brokerage services. The company’s objective is to improve its competitive position in deep-discount brokerage. In order to achieve this objective‚ the company must grow its customer base‚ requiring an investment of $100 million to upgrade its technological capabilities as well
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1) What factors should Ameritrade management consider when evaluating the proposed advertising program and technology upgrades? Why? Strategic evaluation 2) Ameritrade does not have a beta estimate as the firm has been publicly traded for only a short time period. What comparable firms do you recommend as the appropriate benchmarks for evaluating the risk of Ameritrade’s planned advertising and technology investments. Beta: 1) which firms to use as a benchmark and why 2) Calculate beta
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