STRATEGIC MANAGEMENT CHAPTER 2: The General Environment The external environment facing the organization consists of both: a. A general environment‚ often referred to as the macro-environment because changes that occur here will have an effect that transcends firms and specific industries. b. A competitive environment‚ consists of the industry and markets in which an organization competes. In order to scan and monitor their environment‚ firms require tools of analysis that will allow
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The advantages and disadvantages of globalization Introduction: With the development of Internet‚ transportation and closer relationship between countries‚ nowadays we heard of “globalization” more frequently in the daily life. Different countries and the people from different places have more connection and communication with each other than before. This is a human social phenomenon. In this big world stage‚ more relation not only means more opportunities‚ but also more competition. To research
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Introduction Business Environment included the actors and forces outside the organization that influence management’s stability to develop and maintain successful transactions with its target customers and stakeholders. The objective is to establish the importance of analyzing the types of environmental forces. The environmental forces are political-legal forces‚ economic forces‚ socio-cultural forces and technological forces. In other words‚ these forces (PEST) strongly affect the way of business
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proactive to the constantly changing dynamics of the business environment within which any organization operates. It is widely recognized at the start of the twenty-first century that the pace of change is accelerating around the world as the globalization of economies forces businesses to respond. Figure 2.1‚ representing the systematic marketing process has‚ at the start of the process‚ an appreciation of the external business environment on which all strategy and subsequent marketing decisions
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1. Number of consumers (naturally‚ more consumers means more D) 2. Income & normal goods (as Y increases‚ D for these goods increases) 3. Income & inferior goods (as Y increases‚ D for these goods decreases) 4. Preferences (obviously‚ if they prefer to buy it their D will increase) 5. Price of a substitute (if the price of a substitute good increases‚ D for the original good will increase) 6. Expectation of future prices and income. 7. Government policies. e.g. ban pornography
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the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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Yorktown Technologies was founded in November 2001 by Alan Blake and Richard Crockett. The company was to specialize in the concept of producing ornamental fish that expressed fluorescence throughout their bodies. The genetic modification that was needed to produce these fluorescent fish had previously been developed by Dr. Pruchansky‚ a university geneticist‚ for research purposes. Because of this development‚ Blake and Crockett were not able to patent this idea therefore they changed their business
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Advantages and Disadvantages of Electronic Communication Technology in Modern Communication Communication is needed for decision making‚ co-ordination‚ control and planning. Communication is required for processing information in the accounting department‚ finance department‚ personnel department‚ establishment‚ of public relations‚ sales department‚ market research‚ production department‚ purchase department etc. Communication with the government‚ shareholders and prospective investors‚ customers
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The relationship between humans and environment has varied from the early periods of human settlement on the earth to the present day. The relationship between environment and human beings has also being varying from place to place at any given period of time. For example‚ early humans considered the environment to be dominant. They were afraid of lightning and thunder‚ dense forests‚ wild animals‚ vast oceans and large rivers‚ to name a few. The environment has considerably affected human beings
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could be specified as moving from one’s own country to another. Intense global migration did not used to be very common; however‚ these days it has become an unquestionably frequent phenomenon. As many issues are attached‚ there are numerous both disadvantages and advantages of this reality. To begin with‚ there is a variety of reasons which motivates people to leave their native country. The most common is a desire for a better financial position. Furthermore‚ different factors might be‚ for instance
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