Dell Promotion Objectives Dell’s sales promotion strategies are depended on the different type of consumers such as loyal customers‚ competitor’s customers‚ Brand switchers‚ and prize buyers. A repeated purchase which is the sales promotion objective is very important for any company to reach their goal. Dell offers its customers an option to purchase on internet and to contact Dell employees if they have any problems or questions. . Internet is the most efficient
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Dell case Based on Ali Farhoomand’s “Dell: Selling Directly‚ Globally (2007) Introduction Dell’s business model has been the key element of Dell’s growth in revenue and reputation. It was innovative‚ cost reducing and effective with customers. Since the foundation Dell grew rapidly and did not appear to look back until 2007 when they lost their spot as the number one computer vendor in the world. This report will identify the key elements of Dell’s strategy and explain why it was a success in
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The Selling Process Objectives Objections Why objections Types of objections Handling objections Closing the Sale When to close the sale How to close the sale Problems with closing the sale The Eight Steps of the Selling Process. Pre-Approach. Looking for customers and getting ready for the sale. Approaching the Customer. Greeting the customer face-to-face‚ or in the case of electronic sales‚ through a Live Discussion Thread or Live Chat.
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DELL ONLINE V. KASTURl RANGAN and MARIE BELL are with Harvard Business School. Y. K a s t u r i Marie Rangan Bell Professor V. Kasturi Rangan and Research Associate Marie Bell prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain facts and data in the case have been disguised. Copyright © 1998 by the President and Fellows of Harvard College. To order copies or request
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Remember the good old days when a bulky machine called a PC was something meant only for geeks. The 8086‚ 286‚ 386‚ 486 and the Pentium revolutionized the world of computing‚ but only for a short period of time. Then came in the laptops‚ notebooks or mobile computing which took technology a step ahead. It’s fair to say laptops have come a long way since the early 1990s‚ LCD displays have been replaced with sleek HD screens and the once plus-size machines are now zero sized models. If laptops have
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Introduction In 2001‚ Dell Computer became the world’s largest personal computer vendor‚ continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer‚ largely bypassing there seller channel that accounts for most of the world’s PC sales. This direct customer relationship is the key to Dell’s business model‚ and provides distinct advantages over the indirect sales model. Dell’s
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The Internet as a Learning Tool: Planning Perspectives (the Singapore Experience) Jeremy Tan <jeremy@ncb.gov.sg> National Computer Board‚ Singapore Sam Wong <wpm@moe.ac.sg> Ministry of Education‚ Singapore Background In 1991‚ Singapore came online through her first Internet service provider (ISP)‚ Technet Unit. This unit was part of the National University of Singapore‚ with funding by the National Science and Technology Board (NSTB). Internet access was then limited to R&D
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Dell – Supply Chain Management Case Study 1 Case Contents 1. Introduction......................................................................................................2 2. Dell – Company Overview ...............................................................................2 3. Dell Products and Services .............................................................................3 4. Dell – Key Facts ................................................................................
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MATCHING DELL CASE ANALYSIS This analysis describes the case of computer and peripherals industry especially the successful management of Dell Computer Corporation which grew twice as fast as its major rivals like Compaq‚ Gateway‚ Hewlett Packard and IBM. The main reason for the success of Dell was their "Direct Model" of selling computers which eliminated all traditional channels like distributors‚ resellers and retailers. Traditionally all its competitors
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SUPPLY CHAIN MANAGEMENT SUBMITTED BY INFORMATIVE ABSTRACT This case study is based on the supply chain management of two notable PC manufacturing MNCs‚ Hewlett-Packard and Dell. The objective of this case study is to compare the effectiveness of the standardized process followed by HP to the innovative process of Dell‚ The Direct Model. DESCRIPTIVE ABSTRACT A comparative case study was done between two electronics giants Hewlett-Packard (HP) and Dell.inc‚ on their
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