MANAGER’S CHALLENGE AND OPPORTUNITIES IN THE CURRENT ECONOMIC CLIMATE VARUN ADITYA MURALINATHAN 4071817 In the current economic climate‚ most of the countries are facing recession for the past few years. Apart from the effective
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In simplistic terms‚ digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed‚ how often and for how long‚ sales conversions‚ what content works and doesn’t work‚
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Digital Marketing Institute.ie Planning Your Digital Marketing Campaign Keith Feighery http://bit.ly/EquineConference Session Outline Understanding the Digital Marketing Landscape Components of a Digital Marketing Plan Objectives and Digital Goals Personas and Value Propositions Choosing your Digital Channels Questions and Answers Career Summary Director of Digital Strategy with Digital Insights 14 Years experience developing and marketing web and digital applications
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Technology‚ Media‚ and Telecom Practice December 2012 Online and upcoming: The Internet’s impact on India Chandra Gnanasambandam Anu Madgavkar Noshir Kaka James Manyika Michael Chui Jacques Bughin Malcolm Gomes This report is furnished to the recipient for information purposes only. Each recipient should conduct their own investigation and analysis of any such information contained in this report. No recipient is entitled to rely on the work of McKinsey & Company‚ Inc. contained
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Market opportunities Social Nowadays‚ social communication is very essential for every society‚ no matter in business fields‚ teenagers‚ adults‚ and even every group of people‚ they are highly dependent to the smart devices like iphones‚ Samsung galaxy phone‚ ipads‚ Samsung notes and so forth‚ which allow them access to the internet at anywhere and anytime. Hence‚ cellphones and internet technology were became the latest trend in the new millennium. This social improvement granted Maxis‚ a telecommunication
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Challenges and opportunities A quick look at few dramatic changes now taking place in organization1.Old employee getting old2.Corporate Downsizing3.Temporary working employees4.Global competition5.War on terrorIn short there are lot of challenges and opportunities today for managers to OB concepts. 1.Globalization to Respond Organizations are no longer constrained by national borders‚ world become globalvillage. • Increased foreign assignment Transferred to your employer’s operating division
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……………………………………………………………………3 II. THE CHANGING LIFE IN DIGITAL AGE………………………………………3 1. WHAT IS DIGITAL AGE?................................................................................3 2. PESTEL IMPACTS…………………………………………………………….4 2.1 POLITICAL AND LEGAL………………………………………………..4 2.2 ECONOMIC………………………………………………………………..5 2.3 SOCIO-CULTURAL……………………………………………………….5 2.4 TECHNOLOGICAL AND ENVIRONMENTAL………………………...5 III. MARKETING IN DIGITAL AGE…………………………………………………….5 1. DIGITAL MARKETING……………………………………………………....5 2. THE CHANGE
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SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the
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International Review of Social Sciences and Humanities Vol. 3‚ No. 2 (2012)‚ pp. 139-147 www.irssh.com ISSN 2248-9010 (Online)‚ ISSN 2250-0715 (Print) The Constructivist Theory in Mathematics: The Case of Botswana Primary Schools Thenjiwe Emily Major (Corresponding Author) Department of Educational Foundations University of Botswana Private Bag- 00702‚ Gaborone Botswana- 00267 E-mail: majorte@mopipi.ub.bw Boitumelo Mangope Department of Educational Foundations University of Botswana Private
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The Opportunities and Challenges of Social Networking According to the Nielsen report‚ The Asian Mobile Consumer Decoded‚ ownership of smartphones in the Asia-Pacific region is increasing. With Singapore as one of the countries with the highest smartphone penetration in Asia-Pacific‚ this presents organisations with huge opportunities to engage consumers by leveraging on social networks. As consumer use of these smartphone devices will continue to evolve and expand‚ it is paramount for companies
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