Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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Hinduja‚ our guide at Emergent Meditech (I) Pvt. Ltd. for his constant encouragement and continuous help in terms of suggestion‚ guidance and expertise during my summer internship. Also‚ I am thankful toMiss. Nisha ‚ Ms. Akansha and Mr. Arshad Marketing team at Emergent Meditech‚ for giving me the moral support and helping me to accomplish the training successfully. I sincerely express my thanks to my internal guide Dr.Suhas Tambe for his valuable guidance and timely suggestions. I am indebted
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SERVICE MARKETING (PM601) MINI PROJECT (MENTON BANK) NO NAME MATRIK NO 1 Nurul Asyiqin Binti Mohamad Ruhmilin 07DPR11F2014 2 Eswi Binti Emasain 07DPR11F2012 3 Jannah Jailen 07DPR11F2039 Lecturer : Mdm Siti Hajar Khazali Mini Project (Menton Bank) 1. Identify the steps taken by Menton Bank to develop a stronger customer orientation in its retail branches? Steps taken by Menton Bank to develop a stronger customer orientation in its retail branches: i. The Board
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“Critical Service Incidents:Analyzing service Failure & recovery in Hotels‚Restaurants‚& Transportation in Malaysia.” In the 21st century‚ the business world today require a high level of service quality to ensure that customer ’s loyalty are retained and bringing more customer into their business. A service that is either good or bad has given a big influence in customer ’s satisfaction and at the same time giving different result in the competitive market place. However‚ certain services that relate
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not possible for an economy to be entirely based on services‚ because an economy must need a certain support from product based industry for balances‚ such as manufacturing‚ construction‚ agriculture‚ forestry‚ fishing & mining. 這是不可能將社會經濟完全建立在服務基礎上，因為經濟需要一定的實際產品生產量去平衡經濟，例如生產業、建築業、農業、林業、魚業和礦業等。 It is not a sign of weakness when a national economy manufactures few of the goods it consumes‚ as developed countries have seen their service economies grow rapidly‚ and it dominates in most of the
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formats"‚ Journal of Business‚ Vol. 77 No.2‚ pp.25-60. India Retail Report (2007)‚ "Food and grocery retail"‚ India Retail Forum and Images Multimedia‚ pp.74-7. Kakkar‚ S. (2008)‚ "The future of kirana stores and implications for national brands"‚ 9th Marketing and Retail Conclave Manivannan‚ L Maruyama‚ M.‚ Trung‚ L.V. (2007)‚ "Traditional bazaar or supermarkets: a probit analysis of affluent consumer perceptions in Hanoi"‚ The International Review of Retail‚ Distribution and Consumer Research‚ July‚ Vol
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Differentiating Between Market Structures Windol McNutt University of Phoenix ECO/365 Principles of Microeconomics Professor Jong Yi July 6‚ 2015 Differentiating Between Market Structures In business‚ there is considered to be a competitive balance between companies that are unique in their industry. There are industry segments that are dominated by one or two companies such as the satellite television market. Other industries have multiple business of varying size that are in direct competition
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Services marketing Sucessful e com website- Myntra.com ------------------------------------------------- About myntra: Myntra was established by Mukesh Bansal‚ Ashutosh Lawania‚ and Vineet Saxena in February 2007. All three are IIT alumni‚ and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS‚ IDG & Accel Partners.[6] The company started off in the business of personalization of products‚ and soon expanded to
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Chapter 11 Creating delivery systems in place‚ cyberspace and time Learning Objectives- What are the options for delivering our service? * What physical and electronic channels can we use? * Should we offer customers a choice? * What physical evidence should our facilities present? * When and where should our service be available? * Is it feasible to shift from high-contact to low-contact delivery? * What options exist for using third-party intermediaries? Definitions
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variable. Or have a mediating variable between both. Or moderating variables which are categorical by nature. - Data Types (Nominal‚ Ordinal‚ Interval‚ Ratio) - Research is evidenced-based / Empirical - Correlation between variables - Regression (Multi-Linear Regression) - Mixed Method - Quantitative then Qualitative - Qualitative then Quantitative Customer Satisfaction = Sum of Service Elements Facilitates service improvements‚ increases profits Performance
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