Saatchi & Saatchi Company Description This advertising firm is so nice‚ they named it twice. Saatchi & Saatchi is one of the world ’s top advertising agency networks‚ with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper ’s marketing services network in the US‚ while its The Facilities Group segment specializes in
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ADVERTISING AGENCIES ROLE‚ TYPES‚ IMPORTANCE & ORGANIZATIONAL STRUCTURE SUBMITTED BY: CONTENTS 1. INTRODUCTION 2. DEFINITION 3. ROLE 4. TYPES ON THE BASIS OF: SERVICE PROVIDED ADVERTISING MEDIUM 5. IMPORTANCE 6. ORGANIZATIONAL STRUCTURE 7. TOP 10 INDIAN ADVERTISING AGENCIES 8. SUMMARY 9. REFERENCES INTRODUCTION ADVERTISING AGENCIES: The work of a tailor is to collect the raw material‚ find matching threads‚ cut the cloth in desired shape‚ finally
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ADVERTISING CAMPAIGN An advertising campaign is a coordinated series of link ads that:- * Focus on a common theme for one ad of any brand * They are directed at a particular segment of the population that is the target audience. * They aim at achieving a specific objective. * Successful ad campaign may last for a week‚ few weeks to months or years. * Its planned programme using advertising aim at a particular target audience over a definite period of time for the purpose of
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P3 Advertising Agencies What are advertising agencies? An advertising agency is a service based business dedicated to creating‚ planning‚ and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client’s products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Why would a business hire an advertising agency? For a business
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McKinstry Advertising Agency You are the president of the McKinstry Advertising Agency‚ a medium sized firm that specializes in preparing the marketing strategies‚ performing the market research studies‚ arranging the distribution channels‚ and designing the advertising and promotional materials for industrial companies that have developed ”off-shoot” consumer products. You obviously serve a very specific niche. Your clients are industrial companies- that is‚ they sell primarily to other manufacturing
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The different roles and services offered by an advertising agency An advertising agency play varied roles in terms of the contributions they make to their respective clients’ businesses. The following are the departments of an advertising agency: 1. Account Handling 2. Planning Department 3. Creative Department 4. Media Department 5. Production Department Account Handlers (Executives) They will provide day-to-day liaison with the client company and will be responsible for ensuring that the
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Study Analysis Case Study: The Aquarius Advertising Agency Problem Solving/ Situation Analysis Organizations struggle daily with organizational problems that occur in the work force. From reengineering to developing a new structure‚ some organizations go through it almost daily to try and iron out so flaws in their design to make sure they get the maximum production and maximum efficiency. For instance this advertising company Aquarius Advertising Agency is having a big problem with their structure
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Writing a Brief for the Advertising Agency THE TWIX EXAMPLE Company and agency Media centre company brief brand ad strategy approval creative brief agency Creative execution approval media brief media planning approval production media buying 1 The company brief A good advertising brief will: • explain why you need an advertising activity; • define as closely as possible the objectives of your advertising activity; • place your advertising into the overall framework
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M2 Advantages Developing Campaigns An advertising agency will work with the business to develop a campaign. This can involve everything from coming up with a promotional theme‚ determining the proper media to use‚ creating the ads‚ and even negotiating the prices for purchasing the advertising with the various media. This can be extremely beneficial to the business owner who has little or no advertising knowledge or has only used one type of media. Creative Expertise While business owners
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The main role of an advertising agency is to promote and advertise any businesses products or services on offer for a company or an organisation. The advertising agency would be paid for their services by the company they are advertising for. The reason why businesses might advertise there products through an advertising agency is because it can save them a lot of time which may be needed to concentrate on other business ideas. Advertising is a wider range of communication used as a form of promotion;
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