CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
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has been given in the textbook (Exhibit 6.3-The Value Chain)‚ below is a value chain of Turkish Airlines. Primary Activities: * Operations: Turkish Airlines operates schedule services to over 200 international and 50 destinations‚ serving total of 265 airports in Europe‚ Asia‚ Americas and Africa. * Marketing and Sales: After getting award of best airlines company in Europe‚ the Turkish Airlines has been focused on to have sponsorship with biggest soccer teams which are Barcelona FC and Manchester
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A CASE STUDY OF DELTA AIRLINES Creative Media Services Research Team: Todd Beals‚ Matt Tucker‚ Mary Vick 12/02/03 Mission – to be an air carrier with superior customer service that provides air transportation for passengers and cargo‚ utilizing low-cost carriers and regional jets throughout the United States and around the world. SWOT ANALYSIS Strengths: 1. 3rd largest mega carrier; established name; excellent reputation; worldwide brand recognition. Delta has been among the DOT’s top
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(CRM) in Airline Industry: Today’s global marketplace‚ airlines are countered with unstable and highly competitive business environment. Most airline companies perceive that it is increasingly important to react quickly and effectively to changing demand patterns of the customers. The challenge is maintaining profits in the face of forceful competition. The opportunities are in managing customer relationships to earn customer profitability that can contribute to the firm profits. If airlines do not
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to him/her. This particular project deals with the problems on managing a hostel and avoids those problems which arise when carried manually. The drawbacks of the existing system will be identified and this leads to designing of an Online Hostel Reservation System that will be compatible to the existing system and will be more users friendly and will overcome the drawbacks of the existing system. The advantage of a proposed system is that: · Less human error occurred · Strength and strain of manual
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Airline Alliances an Analysis Introduction: Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development from
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Airline Sky Miles Emergence‚ Marketing Mix and Effects upon the Airline Industry 1. Abstract The contemporaneous business industry is significantly different from how it used to be only a few decades ago. The primary change that occurred regarded the nature of the business. As such‚ in the past‚ business activities had a more practical and technological nature and they were generally product oriented; but today‚ they have become more human oriented. For instance‚ during the twentieth century
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Philippine Airlines has also moved its low-fare unit PAL Express and its affiliate Air Philippines into Terminal 3. The PAL Express service from Manila include flights to the Caticlan gateway to the resort island of Boracay‚ to Busuanga Island in Palawan province‚ to Calbayog City in Samar‚ San Jose City in Occidental Mindoro‚ Surigao and Virac in Catanduanes. The return flights will also disembark at the new terminal. All Air Philippines flights have also shifted their departure and arrival operations
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A RESEARCH REPORT ON KINGFISHER AIRLINES Project Guide Name: Taruna Parmar Submitted By: Shah Bhavik MMS-1‚ Sem-2‚ Div-C Roll no: - 2011138 (Marketing) Lala Lajpatrai Institute of Management (LLIM) ACKNOWLEDGEMENT I have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to Prof Taruna Parmar‚ Faculty
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Introduction Emirates Airlines started its journey in 1985 with very few resources to carry out its operation but as a result of continuously improving efforts and fast growth‚ Emirates Airlines has been in the sky for more than 24 years. Being the largest carrier in the UAE‚ also extending its hands into KSA the Emirates Airlines has been ranked as the largest carrier in Middle East and was reported in 2008 to be the 7th largest in the world on the basis of International passenger traffic. It has
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