Kingfisher Airlines

Only available on StudyMode
  • Download(s) : 373
  • Published : January 27, 2013
Open Document
Text Preview
A
RESEARCH REPORT
ON
KINGFISHER AIRLINES

Project Guide Name:
Taruna Parmar

Submitted By:
Shah Bhavik
MMS-1, Sem-2, Div-C
Roll no: - 2011138
(Marketing)

Lala Lajpatrai Institute of Management
(LLIM)

ACKNOWLEDGEMENT

I have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them.

I am highly indebted to Prof Taruna Parmar, Faculty, Lala Lajpat Rai Institute of Management for her guidance and providing necessary information regarding the project and also for her support in answering my queries.

My thanks and appreciations also go to our colleague and faculty in our college for helping me in developing the project and people who have willingly helped me out with their abilities. I would like to express my special gratitude towards them for their kind co-operation in attending me and giving their precious time and helping me out with the project.

DECLARATION

I, Shah Bhavik, pursuing M.M.S - 1, Semester second at Lala Lajpatrai Institute of Management(LLIM), hereby declare that the Project entitled “A Research Report on Kingfisher Airlines” submitted by me is to best of my knowledge and the report is original and has not been copied or submitted anywhere else. The facts and figures mentioned are true to best of my knowledge.

Table of Contents

Introduction………………………………………………………………..…………………………1

* Statement of problem…………………………………….….……..………………..5 * Objectives………….………………………………………….…………………………….5 * Scope of Study…………………………………………………………………………….5 * Limitation of Study…………………..………………………………………………….5 * Literature Review………………………………………………………………………..6

Executive Summary………………………………………………………………………….7

Research Methodology…………………………………………………………….………..….8 * Sample Size………………………………………………………………………………8 * Research Type………………………………………………………………………….8 * Data Type…………………………………………………………………………………9

Data Analysis and Interpretation..........................................................10

Findings………………………………………………………………………………………………….12
Suggestions............................................................................................12

Recommendation…………………………………………………………………………………...12

Questionnaire…….…………………………………………………………………………………...14

Bibliography / Webliography……………………………………….………………………....16
Statement Of Problem

The problem of this research project is to find out whether Kingfisher Airlines has superior services than all other airlines in india. It should answer the questions about the services of kingfisher and whether people would expect more from Indias first 5 star airline.

OBJECTIVES
PRIMARY OBJECTIVES
* To study the customer satisfaction level for the various services provided by the kingfisher. * To find out the effectiveness of the services provided by kingfisher airlines in respect of other airlines like air india, jet airways etc. SECONDARY OBJECTIVES

* To find the preference of customers of airlines.

Scope Of study
The scope of study of this project is narrow. It mainly focused on kingfisher airlines under the aviation industry. The survey was conducted in the areas of south Bombay and it was filled in by : * Students

* Working Professionals
* Business
* Others

Limitation of study:
The limitations of the research for working of Kingfisher Airlines with regards to customer satisfaction are as follows: * The research study is limited to the geographical boundaries of South Mumbai. * Only the Kingfisher Airlines brand is considered in the research.

Literature Review
A hypothesis (from Greek ὑπόθεσις; plural hypotheses) is a proposed explanation for an observable phenomenon. The term derives from the Greek, ὑποτιθέναι – hypotithenai meaning "to put under" or "to suppose." For a hypothesis to be put forward as a scientific hypothesis,...
tracking img