BSBMKG 501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES JISOO PARK Cotton on- Australian based clothing retailer Profile The Cotton On brand was founded on the surf coast of Victoria Australia in 1991 with a single store and a handful of employees. In 14 years the company has grown to over 70 retail stores Australia wide‚ with a further 20 stores planned for the 05/06 financial year. Primarily‚ Cotton On operates as a ‘design to retail’ business allowing huge flexibility over the design
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Assessment Task 1 BSBMKG501B Identify and evaluate marketing opportunities Group Project and Presentation Student ID : WAI00000OL Candidate’s Name : Wonhyung Lee Background Since 1990‚ Stefani Australasia has been one of Australia’s leading manufacturers and distributors for quality products. Stefani Australasia’s products are used in the domestic‚ industrial and manufacturing sectors and are available worldwide in leading department stores and hardware stores. Stefani Australasia
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IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Kentucky Fried Chicken (KFC) DIPLOMA OF BUSINESS Candidate ’s Name : | M. Turab Hussain | Assessor ’s Name : | | Student ID : | | | | | | Submission Date: | | Table of Content History KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually
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Marketing Opportunities (Assignment 2) Total market potential Financial Year (FY) BBQs Outdoor Furniture BBQ Accessories Total FY 2008/9 25000 13000 42000 80000 FY 2009/10 35000 15000 58000 108000 FY 2010/11 40000 17000 68000 125000 FY 2011/12 45000 19000 75000 139000 FY 2012/13 50000 20500 83250 153750 Own Branded products Assume market share of 24% for BBQfun. BBQs Outdoor Accessories Number of buyers 30000 13000 56000 Quantity 1 1 3 Average price $600 $850 $50 Bargain market Assume market
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Understanding Marketing and Marketing Process Marketing is the organizational function charged with defining customer targets and the best way to satisfy needs and wants competitively and profitably. Since consumers and business buyers face an abundance of suppliers seeking to satisfy their every need‚ companies and nonprofit organizations cannot survive today by simply doing a good job. They must do an excellent job if they are to remain in the increasingly competitive global marketplace. Many studies have
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Diploma of marketing AssementBSBMKG501B Identify and evaluate marketing opportunities Stefan Frener UITW06799 Page 1 of 19 Activity 1. 1. Identify marketing opportunities -Legal requirements -Freetrade contracts -Market trends -Comparative market information -Profitability -Customer requirements -Ethical requirements -New and emerging markets -Competitor performance -Sales figures 2. Trends revealed by sales data -The sold units and the sales value of dairy are declining -The average profit
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A SWOT analysis determines a company’s position by examining 4 factors · Strengths · Weaknesses · Opportunities · Threats Strengths and weaknesses are said to be internal‚ that is‚ controlled by the company. Opportunities and Threats are outside the company’s control and are therefore said to be external influences. Strengths · Most people are willing to try a new product. If they are impressed‚ they will trust the company and build a loyalty to it. · It is the only product of its kind
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Multilevel Marketing: A Legitimate Business Opportunity Caleb Bowers Belhaven University BSM 392 – Business Research Methods Professor: Dr. Parker April 18‚ 2013 Abstract The following article has been written to provide information and further scholarship in which supports the hypothesis that a direct sales job with a multilevel marketing company is a legitimate job opportunity and can provide a viable business model for starting and maintaining one’s own personal business. This article
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six forces that operate and within the macroenvironment‚ the six influences are: demographic‚ economic‚ natural‚ technological‚ cultural‚ and political (Kotler‚ Brown‚ Burton‚ Deans and Armstrong‚ 2010). All six forces play a significant role in marketing Main Cereal Company’s new range. Demographic As explained by Kotler‚ et al. (2010) demographic environment is “the study of human populations in terms of size‚ density‚ location‚ age‚ sex‚ race‚ occupation and other statistics” (p.137). Statistics
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Potential customers 13 4.4 Positioning 13 4.5 Differentiation strategies 14 5.0 Marketing Objectives and Communication Objectives 14 6.0 Marketing Mix 15 6.1 Product 15 6.2 Pricing 16 6.3 Place 18 6.4 Promotion 19 7.0 Financial Plan 21 8.0 Entry Mode 22 9.0 Key Trends in the Next 5 Years 22 9.1 Continued Growth of Health and Wellness 22 9.2 Rise on Obesity 23 9.3 Future Prospect on Organic Food Product 23 9.4 Opportunity for Food Supplement 23 9.5 Eco-Trend 24 10. 0 Recommendations 24 11. 0 References
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