Contents Introduction 3 Objectives 3 Methodology 3 Understanding marketing mix and the four Ps 4 Marketing Mix Strategy Using Four P’s 6 Product 6 Product differentiation 7 Feature 7 Ingredients 8 Quality 8 Packaging 9 Price 10 Discount 12 Allowances 12 Payment Period or Credit Terms 12 Place 13 Channels 14 Transport 15 Coverage 15 Promotion 16 Sponsorship 18 Personal Selling 19 Public Relations 19 Internet marketing 19 Sales Promotion 20 Advertising 20
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Lecture 1: Microeconomics and Biz Strategy References: Pindyck&Rubinfeld. Chap.1 What are the firm’s important functions and strategies ? 1. Selling need to know consumers purchasing behavior for example‚ what if the price increases: price elasticity of demand marketing/product positioning strategies Topics 3-5 lectures 2. Production Supply function/producers output decision how to produce? Firms output decision: Short run vs LR For example‚ should the firm continue producing
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Summary (October 15‚ 2012) Rural India: The Emerging Market Pradeep KASHYAP Founder & CEO‚ MART Today’s presentation will cover several topics. First‚ opportunities for Japanese businesses in India will be introduced. Next‚ the Bottom of the Pyramid (BOP) will be discussed. Finally‚ a question and answer session will take place in order to answer any questions which the audience may have. Japanese companies such as Toyota‚ Honda‚ and Suzuki first came to India in 1984 to sign joint-venture collaboration
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Electrolux Major Appliances is a nationwide appliance company that was established through its sister company Frigidaire. The company has been in business for over 50 years. Electrolux’s corporate office was located in Augusta‚ GA and it was relocated to Charlotte‚ NC in 2011. The company is known for its world class stainless steel appliances. Which include ranges‚ over the range microwaves‚ single and double wall ovens‚ cooktops‚ and refrigerators‚ stand alone ice makers‚ counter top microwaves and freezers
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A BASIC STUDY ON SIMULTANEOUS HEATING WITH MICROWAVES AND ULTRASOUND USING COAXIAL‚ TYPE APPLICATOR Abstract- A new heating method for hyperthermia using microwave and ultrasound simultaneously is proposed‚ and temperature distributions are obtained by computer simulations. The results have shown that the simultaneous use of microwave and ultrasound can heat wider and deeper region than the sole use‚ and can reduce the input power of microwave and ultrasound. This implies that we can reduce
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Development of Forex Markets: Indian Experience Evolution of Indian Forex-Market Market players in forex became active in the seventies‚ consequent upon the collapse of Bretton Woods Agreement. However‚ India was somewhat insulated since stringent exchange controls prevailed and banks were required to undertake only cover operations and maintain a ‘square’ or ‘near square’ position at all times. In 1978‚ the RBI allowed banks to undertake intra-day trading in foreign exchange and as a consequence
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Parrot in the Oven a novel written by Victor Martinez‚ talks about the life of Manny Hernandez who lives a tough life. Manny has a jobless and drunk father. An older brother named Nardo who who never could find the right job for himself. A mother who cared about him and wanted father to find a job. An older sister named Magda and a younger one named Pedi. Then there are some other characters such as the Garcia brothers‚ grandma and Frankie. This story’s main setting took place in the projects where
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researchandmarkets.com/reports/604386/ Analyzing Microwave Power Transmission & Solar Power Satellite Systems Description: Microwave power transmission (MPT) involves the usage of microwaves to transmit power through outer space or the atmosphere without the need for wires. It is a sub-type of the more general wireless energy transfer methods‚ and is the most interesting because microwave devices offer the highest efficiency of conversion between DC-electricity and microwave radiative power. Following World War
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will be writing about is analyzing the the use of themes and aspects of the text. Also included specific evidence from the text with identifying the impact of various techniques and complexes with text. The essay will be written about “Parrot In The Oven” by Victor Martinez i will do my best to explain the Themes‚messages‚and main idea on this very interesting book that has family related issues‚racial diversity‚and many climax moments. To me the main idea of the story is Education because no matter
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In 1894 the microwave was invented. Mistakes can cause new discoveries. Mistakes have lead to the invention of the microwave‚ ancient artifacts in Troy were found‚ and can cause major damage to the earth. So people learn from their mistakes. To begin with‚ two friends decided to dig up trenches to find ancient artifacts. They did this because they wanted to have a piece of history from the town of Troy. According to text 1 paragraph 7 it states‚ “He had workers open up huge trenches in the
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