Reckitt Benckiser maintain their business performance and value Introduction To be successful in the fast-paced world of household‚ health and personal care products‚ you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household‚ consumer health care and personal products. With over 20 million products sold daily across almost 200 countries‚ RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser
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1972 shield Medigard from JL Morrison Boroline started in 1929.They kept about 60% of antiseptic market. Burnol had the burn market due to the generic nature of the product. Dettol.Generic nature. Overcome antiseptic solution image with launch of Dettol soap‚handwash HOW BRAND POSITIONING AFFECTED BURNOL? Burn specialist from day 1. Factors lead to that is Earlier marketing embedded strong idea in consumers mind. Even the name reinforced the idea . Its effort to become an all in one
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BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food‚ home‚ and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi‚ Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer
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Faculty of Management Studies‚ Sri University‚ Cuttack‚ Odisha‚ India. STRATEGY MANAGEMENT ASSIGNMENT LIFEBOUY CASE SUBMITTED BY: GAYATRI SONGAONKAR SUBMITTED TO: SOMNATH DUTTA Transformations of Lifebuoy in India Lifebuoy hai jahan tandrusti hai wahan (1964) Indicate the specific change From a disinfectant to Healthy Soap. What prompted lifebuoy to do so? (If reactive what was the stimulus? If proactive what was the intention?) Proactive- It was first targeted at men and masculine
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January 7‚ 2014: The soap market in India is highly penetrated (98 per cent) with a multitude of brands. The market is estimated at Rs 10‚000 crore in value. Lifebuoy is the number one soap brand in terms of marketshare‚ followed by Lux‚ Santoor‚ Dettol and Godrej No.1 in that order. (Ref table: Leading the market) The two major segments in the soap market are beauty and health. Beauty is the bigger segment at Rs 5‚000 crore but the health soap market‚ valued at Rs 3‚000 crore‚ is the faster growing
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Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
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main challenge the retail industry in India faces is of diverse strategies for different sectors and segments. • Social Environment – it has the maximum effect on consumes. Social environment changes the habbits of people. In India brands like Dettol have a higher impact on people because of its burning sensation. Maggi noodles are more of convenient food in Indian Market than a staple food. • Legal and Political Environment - Government plays a great role in moderating the role of business
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country in 1962 as Robinson Foods (EP) Limited. After 1971‚ the company slowly started to build its own plant as the import of all other products stopped. Gradually Harpic‚ Dettol‚ Robin Blue‚ Mortein Liquid‚ Mortein Aerosol and other household plants started to be established under joint venture agreements. Mortein coil‚ Dettol Soap and Robin Fabric products Care have been introduced. The name of the company was changed from Robinson’s food (Pakistan) Ltd. to Robinson’s food (Bangladesh.) Ltd.
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consumer. Here the purchase happens depending upon the Brand familiarity. Here the consumer involvement is low and less differences among brands. This happens based on the habits of buying. For Ex: Buying of a liquid soap . Most of the people prefer Dettol because of the brand. But there are other products like Lifebuoy with less significant difference. 4. Variety Seeking Buying Behavior: Here the consumer involvement is low but there will be significant difference among brands. For Ex: Biscuits
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Target Market: LUX is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A‚ B and C‚ because they are assumed to be financially well-off and can afford to buy LUX. Product Positioning: Unilever Bangladesh Ltd obtained a good position in the buyers‘ mind through better product
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