1987:4:274-283 OOOO Product Shape as a Design Innovation Strategy Marvin Berkowitz Product design has become an effective competitive tool in the hands of a number of companies. Marvin Berkowitz discusses the impact of design variations on a proven winner in the marketplace. This article discusses the use of product shape as an element of innovation strategy in food processing. Can this particular design dimension be used to achieve differentiation from competitive products? The article explores
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1. What is “kamikaze pricing”? Kamikaze pricing is an extreme form of penetration pricing. “Kamikaze” is a reference to World War II Japanese dive bomber pilots who would sacrifice their lives by crashing their airplanes‚ heavily loaded with explosives‚ onto enemy ships. Kamikaze pricing happens when the reasoning for penetration pricing is flawed because marketers wrongly assume lower prices will increase sales. However‚ in the business world‚ the continuous pursuit of increasing sales by lowering
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results. Wal-Mart entered into a joint venture with Charoen Pokhand (CP) Group to facilitate their entry into the Chinese market. However‚ they failed to utilize one of CP’s greatest assets‚ their market knowledge‚ and this ultimately led to the demise of their Value Club stores. If Wal-Mart had properly used CP’s expertise to better understand the Chinese marketplace they would have devised an entry strategy that catered to the wants and needs of the local market and subsequently increased their chances
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is unlikely that the demand for its products will increase significantly in the next three years until conditions improve substantially and Elektra and its high-end competitors introduce the next generation technology. Nonetheless‚ they remained confident about the long term prospects of their product. Elektra has recently received a proposal from MegaMart Stores‚ Inc.‚ a leading national chain of discount retail stores. MegaMart wants to buy Elektras product of the same quality as that sold at present
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Business Process And Pricing Strategy Meena bazar use ELECTRONIC POINT OF SALE (EPOS) till to developstrategic information system in their business process.Each product to be sold must have an identifying code number which isdifferent from that of every other product. Different sizes of the same producteven need different code numbers. These code numbers are printed onto thelabels or packaging of the product in the form of bars codes. Barcodes are made up of a set of black lines and white spaces
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Question 1: How would you evaluate Marie’s performance in terms of consensus‚ distinctiveness and consistency? Consensus: In terms of consensus‚ Marie’s performance is low‚ because others in her same circumstances‚ that being her team generally perform better and faster‚ instead of about the same. Given her credentials‚ it could be assumed that she would perform at least as well as her co-workers‚ but since they are all performing better‚ it must be a problem specific to Mary causing her low performance
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2.1 Competitive Pricing Strategies assessment brief This assessment asks you to apply your learning so far about the marketing mix‚ in particular pricing‚ along with supply and demand in the airline industry. The task accounts for 10% of your marks in Phase 2. Learning Objectives This task will help you to: Recognise the concept of the business organisation operating within the parameters of a changing external environment Demonstrate an awareness of current issues‚ facts and events in the national
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A Negative Society Take a look around‚ are you comfortable with the people who you are associated with? How many people of your same race are there with you? Many people do not feel comfortable with being around people who do not look the same or have the same beliefs‚ religion‚ or gender as them. People like to surround themselves with people they feel they can socialize with more. Although others do not like to surround themselves with different people because they have xenophobia‚ which means
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excessive weight‚ controlling daily stress‚ relaxing and sleeping enough. Also eating well is a very important thing. As far as a diet is concerned‚ we should always give priority to simple wholefood over richer and meatier fatty products. We should choose healthy products such as lean meat‚ fish‚ wholemeal bread‚ low-fat cottage cheese‚ skimmed milk or yoghurt‚ fresh fruit and vegetables because they contain vitamins and minerals which are good for our health. But we should avoid chips‚ cookies‚ pies
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How Would You Describe Yourself? I am punctual‚ dependable and can be counted upon to finish what I start. I get a great deal of satisfaction from knowing that I have done something well and on time. For example‚ at my present job‚ I was given different work orders every day. It was my responsibility to finish the orders and make sure they all met quality and safety standards within a specific deadline. On occasion‚ I had to familiarize myself with the product and the production process. I was
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