POSITIONING STRATEGY POSITIONING Creating a unique and distinctive image for a brand relative to the competition Brand should be perceived as different from competitors by consumers EFFECTIVE POSITIONING Meaningful to consumers Credible/believable Unique to your brand Durable over time FOCUS OF POSITIONING Attributes and benefits of the product Competition Product user Product use or application Product class Cultural symbols Jet Blue Airways Focus on the benefits of Jet Blue
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. POSITIONING Suppose we are asked‚ ‘who makes the best instant coffee?’ Next ‚ we are asked‚ “who makes the next best?’ there can be a number of brands which are next best‚ but only one brand that is the best. In a number of product categories like TVs‚ cars‚ personal computers‚ paints‚ razorblades‚ soaps and so on‚ we have our favourite brands or marketer. The top slot achieved by the brand in our mind is called its Positioning. It entered our mind on account of communication through advertising
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M3 M3: Explain how accurate data on accidents and incidents contributes to improving health‚ safety and welfare in the workplace Introduction Accidents are unplanned events that results in injury‚ could’ve resulted in injury‚ where equipment is damaged or damage to the environment. In modern day construction reducing the amount of accidents on site is important as there are a large amount of negative effects of an accident. These range from the financial cost of the job such as the uninsured costs
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Policy How is it implemented? Administering of medicine The policy states that they as a school they do not administer medication to children as most medicines are 3 times a day and it possible administer this without the schools help. However if it is required then parents/carers must complete a permission slip for this to happen. All medication is kept in the school office. Treatments for something life threatening such anaphylactic shock‚ parent must have completed a consent form to allow a named
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. Describe what your role‚ responsibilities and boundaries would be as a teacher in terms of the teaching/training cycle. Recommended word count: 300-500 words. The teaching / training cycle is a simple way of looking at all the aspects of teaching and how they are evaluated using five stages; Identifying needs‚ Planning learning‚ Enabling learning‚ Assessing learning‚ Quality assurance and evaluation. Each of the five stages listed above flow from one to the other. The cycle is
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So exercise is not a part of daily life like it used to be. We now have to make an effort to make exercise a part our lives. But it doesn’t have to be a boring thing or cost money — exercise should be fun and it can be included into your normal day. Remember: any movement is good for your health! Climb stairs instead of using lifts. Ride a bike or walk to school‚ or get off the bus a few stops early and walk the rest of the way. You only need to plan your day a little better and you will save
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Unit 306 - Understand health and safety in social care settings The numbers after each question relate to the assessment criteria in the standards 1. Identify legislation relating to health and safety in a health and social care setting (1.1.1) There are several legislations which would relate to health and safety in a social care setting: - Health and Safety at work act 1974‚ (Health and safety for all doing activities at work) Management of Health and Safety at work regulations 1999
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Describe and evaluate any two theories in developmental psychology. By Aimee Kaur This paper will focus on two theories in moral development within developmental Psychology. There are three components to our morality; these are emotional‚ cognitive and behavioural. Shaffer (1993) described morals as a “set of principles or ideals that help the individual to distinguish right from wrong and to act on this decision” In his book ’The Moral Judgement of the Child’ (1932)‚ Piaget states that ’all
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This discussion is on three significant practices that promote health and safety in early childhood centres. I will explain the role of an early childhood teacher identifying and implementing health and safety in the centre according to the Licensing Criteria for Early Childhood and Care Centre 2008. “When parents enroll their children in a program‚ they expect them to be safe” (Marotz‚ Cross & Rush‚ 2005‚ p 193). The early years of children comprise of major growth changes‚ these changes will
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HEALTH AND SAFETY CONCERNS IN POWER SECTOR The power sector is prone to many accidents and mishaps due to the nature of the working conditions of the power generation plant. The following are the major health and safety concerns in the power sector: Exposure of workers and public to radioactive material Uncontrolled release of radioactive material leading to contamination and exposure off site. Conventional construction hazards and working near live equipment. Health problems such as respiratory
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