ENVIRONMENT THREAT AND OPPORTUNITY PROFILE (ETOP) : ENVIRONMENT THREAT AND OPPORTUNITY PROFILE (ETOP) A VIEW FROM:-Anish CONTENT : CONTENT Definition of environment Overview of environment scanning Techniques of environment scanning DEFINITION : DEFINITION Environment means the surroundings‚ external objects‚ influences or circumstances under which someone or some thing exits. ENVIRONMENTAL SCANNING : ENVIRONMENTAL SCANNING Environmental scanning is a process of gathering‚ analyzing
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CHAPTER 2 External Analysis: The Identification of Opportunities and Threats I. Overview A. For a company to succeed‚ its strategy must either fit the industry environment in which it operates‚ or the company must be able to reshape the industry environment in which it operates to its advantage through its choice of strategy. Companies typically fail when their strategy no longer fits the environment in which they operate. B. To achieve a good fit‚ managers must understand the forces that shape
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India International Environment Analysis Report 1.0 Environmental Analysis 1.1 Trade Agreement India: Malaysia’ largest trading partner Malaysia signed a free trade agreement (FTA) between India for strengthen economic ties purpose and double bilateral trade up to $15billion. This agreement is to complement existing free trade deal between India and Association of South-East-Asian-Nations (ASEAN). Under this agreement‚ two countries are fully allowing foreign shareholding over 80 sectors including
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The external environment is the "external context within which an organisation exists and operates."1 One of the ways in which the external environment can be analysed is by assessing the impact of politics‚ the economy‚ social factors and technological factors (P.E.S.T. analysis). The organisations are affected either generally or immediately by the external environment. The immediate factors‚ also referred to as the operational environment‚ include aspects such as suppliers‚ financial institutions
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Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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Introduction Business environment is an element that will affect all the activities of an organization. Besides‚ it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain‚ complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change‚ such as interest rates‚ rate of inflation and exchange rate. Business
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The External Environment: Opportunities‚ Threats‚ Competition‚ and Competitor Analysis The external environment affects a firm’s strategic actions. For the example‚ when Philip Morris International (PMI) joint venture with Swedish Match AB‚ PMI distribute smokeless tobacco in multiple global market. A firm’s external environment creates the opportunities (opportunities PMI to enter the smokeless tobacco market) and threats (the regulation in its market reduces the consumption of PMI’s tobacco
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inevitable; moreover‚ it is irreversible. In few decades‚ this process has been running very unbelievably quickly without any control or a plan. Some people see it as it is beneficial and may develop many countries’ economy‚ politics‚ culture‚ and environment. It could also be a gate to a happy and povertyless future. As Monbiot believes‚ "Our task is surely not to overthrow globalisation‚ but to capture and use it as a vehicle for humanity’s first global democratic revolution." (Monbiot 2003‚ p. 35)
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External environment External Factors (environment) - It is the external forces that are beyond the control of the individual business A number of external factors can affect business (STEEPLE analysis) - economy - These are factors outside the business - political/government policy that may affect its - social decisions. - External factors that - technological may present opportunities - ecological or threats to - legal a business - ethics Economy – business need to observe the economic
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Opportunity First of all ‚ Cadbury should increase in market potential of developing counties. Especially expand into the emerging markets of Nigeria ‚China and Russia‚ based on their growing populations‚ increasing consumer wealth and increasing demand for confectionery products. So that It would be a potential market for Cadbury. Moreover ‚ based on their strong brand name ‚ Cadbury can try doing different types of businesses like innovatively doing Co-Brand Marketing with other brand industries
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