ENVIRONMENT THREAT AND OPPORTUNITY PROFILE (ETOP) A VIEW FROM:-Anish
CONTENT Definition of environment Overview of environment scanning Techniques of environment scanning
DEFINITION Environment means the surroundings, external objects, influences or circumstances under which someone or some thing exits.
ENVIRONMENTAL SCANNING :
ENVIRONMENTAL SCANNING Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes.
TECHNIQUES OF ENVIRONMENT SCANNING :
TECHNIQUES OF ENVIRONMENT SCANNING SWOT ETOP
ETOP It is a process of dividing the environment into different sectors and then analyzing the impact of each sector on the organization.
ETOP FOR BICYCLE COMPANY :
ETOP FOR BICYCLE COMPANY
CONCLUSION ETOP provides a clear picture to the strategists about which sectors & different factors in each sector, have a favorable impact on the organization. Organisational Capability Analysis
•Internal Environment -strength & weakness in different functional areas Organization capability
-Capacity & ability to use distinctive competencies to excel in a particular field -Abilty to use its ‘S’& ‘W’to exploit ‘O’& face ‘T’in its external environment Organization resources – Physical & Human cost, availability -strength / weakness Organization behaviour Identity & character of an organizationleadership, Mgt. Philosophy, values, culture, Qly of work environment, Organization climate, organization politics etc.ResourceBehaviour Distinctive competence -Any advantage a company has over its competitor -it can do something which they cannot or can do better -opportunity for an organization to capitalize -low cost, Superior Quality, R&D skills METHODS & TECHNIQUES USED FOR ORGANIZATIONAL APPRAISAL
Comprehensive, long term
Financial Analysis -Ratio...