NEW PRODUCT DESIGN 3 2.1 Cost 3 2.2 Customer’s Satisfaction 3 2.3 Ergonomics 4 2.4 Product Life Cycle 4 2.5 Legal and Ethic 5 2.6 Technological Changes 5 2.7 Quality 6 2.8 Environmental Friendly Product 7 3.0 CONCLUSION 7 4.0 REFERENCES 8 1.0 INTRODUCTION Developing a new product is an important step for a company in their effort to success and be competitive in the business that they have earned even though it is difficult to create new products. Product design
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Q1. Why this product? What were other options and why didnt she go for any other product Backpack from Fasttrack. Worth Rs. 1350. Second time buy. Other options were Samsonite ( a store right next to fasttrack store )‚ Hidesign and the usual Reebok Adidas and Nike. Q2. How often she uses the product? Is she satisfied with the product? Regular use. Satisfied with the product. Had bought another backpack from Fasttrack last time and the esperience was satisfactory. So didn’t try any other
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Product Planning and Standardization Product * Something produced through labor‚ thought and growth. * It is simply a set of tangible physical and chemical attributes assembled in an identifiable form. New Product * It can be a replacement product for some but imitative to the other. Classification of New Product 1. Innovative Product * These product were created upon realization of an unanswered need in the market which has not been fulfilled by any substitutes.
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Product Placement in Films A contemporary study on product placement in Hollywood‚ Bollywood & Dhallywood movies Product placement is now-a-days considered to be one of the most effective marketing tools to reach the target customers. This study is done to get an indepth idea about product placement‚ its use in different movie industries‚ its pattern‚ present and future business trend Prepared by: Md. Mainul Islam Md. Nur Hossain Both are the students of the Department of Marketing Studies &
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TOTAL PRODUCT CURVE: A curve that graphically represents the relation between total production by a firm in the short run and the quantity of a variable input added to a fixed input. When constructing this curve‚ it is assumed that total product changes from changes in the quantity of a variable input (like labor)‚ while other inputs (like capital) are fixed. This is one of three key product curves used in the analysis of short-run production. The other two are marginal product curve and average
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Product Life Cycle Marketing Management D01 April 7‚ 2013 Abstract In marketing‚ there is a tool that is very useful to marketing strategy development. This tool is known as the product life cycle. The product life cycle goes through four stages before it is complete or starts over again. The life cycle starts with the introduction of a product‚ and then the product begins to grow as it is recognized by more markets and is delivered to through more channels. After the growth period‚ a product
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The Product Concept PhaseAs discussed in Chapter 2‚ new ideas for new products and services are generated in many different ways in and outside the modern company in the market. Today a more open and collaborative process of accessing innovative ideas and problem solutions is available to companies on the Web in the form of wiki platforms. A wiki is a collaborative Website that can be directly edited by anyone with access to it. This virtual market for new product ideas that is generated by a wiki
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Products‚ Positioning‚ and Market Segmentation Thorson‚ Esther (Ed). 1989. Advertising Age: The Principles of Advertising at Word. Lincolnwood‚ IL: NTC Business Books. Advertising professionals realize that the heart of any campaign is the product and the position it holds in people’s minds. Products and their brand names are newsmakers themselves. Wendy’s hamburgers‚ Apple computers‚ and California raisins (particularly when they sing and dance) are objects of our attention and interest
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Product Life Cycle Stages As consumers‚ we buy millions of products every year. And just like us‚ these products have a life cycle. Older‚ long-established products eventually become less popular‚ while in contrast‚ the demand for new‚ more modern goods usually increases quite rapidly after they are launched. Because most companies understand the different product life cycle stages‚ and that the products they sell all have a limited lifespan‚ the majority of them will invest heavily in new product
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standardize product and large volumes of it (best manufacturing choice)It uses highly specialized equipment with very little flexibility and almost completely automated. Its production is continuous. This process is made to match outputs-outcomes with demand of product. Cost effectiveness (large capacity of operation). BP´s example. 1 barrel of oil contains 42 US gallons which is refined into 19.4 gasoline gallons‚ 9‚7 gallons: heating oil and Diesel fuel‚ 4‚3 gallons of jet fuel and other products. BPs:
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