• Pros
    “They adapted the product. They expanded aggressively, and they gave their Chinese managers real decision-making power.他們調整了產品。他們積極地擴大,他們給他們的中國經理人真正的決策權。” The secret to the success of KFC's parent company, Louisville-based Yum Brands, can be traced to its use of local ingredients - both in its management...
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  • Tesco Development
    Entering Foreign Markets Chapter Outline OPENING CASE: General Electric’s Joint Ventures INTRODUCTION Basic Entry decisions Which Foreign Markets? Management Focus: Tesco’s International Growth Strategy Timing of Entry Scale of Entry and Strategic Commitments ...
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  • Foreign Direct Investment
    that occurs between countries, and why firms undertake FDI and become multinational in their operations as well as why firms undertake FDI rather than simply exporting products or licensing their know-how. The opening case describes the international growth of Spain’s Telefonica. Until the 1990s, Telefonica...
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  • Global Market Stratgies
    r r r GLOBAL MARKET ENTRY STRATEGIES 9 r r r r r C r r r r r r r r r r r r r r r HAPTER OVERVIEW 1. TARGET MARKET SELECTION 2. CHOOSING THE MODE OF ENTRY 3. EXPORTING 4. LICENSING 5. FRANCHISING 6. CONTRACT MANUFACTURING...
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  • Case of Doing Business China
    Chains CASE 4: Successful story of IKEAN in China CASE 5: General Motors in China CASE 6: L'Oréal Group CASE 7: Market entry for David Lloyd in China CASE 8: The water treatment market in China CASE 9: Danone Group CASE 10: A Success Story in Retailing: Carrefour CASE 11: The Expansion of Snow Beer...
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  • Roger's Chocolate Analysis
    Generating alternative strategies by using a TOWS matrix 73 13. Evaluate strategic alternatives – pros and cons. 74 14. Recommend strategic for company (short, medium, and long term) 81 1. Describe briefly the history, development, and growth of the company overtime. Rogers' Chocolates is steeped...
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  • Ikea
    Case Study IKEA: Expanding through franchising to the South American market? Introduction This report is made by four, fourth year IBMS students for a marketing course. This report is based on a case from the book Global Marketing, by Svend Hollensen. The basis of this report is the international...
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  • Global Marketing
    Question 1 Why do some MNC’s prefer to enter certain markets with a liaison office first? Liaison Office is only allowed to do what its name suggests , act as a intermediary between the foreign enterprise and the local customers. It cannot do any other commercial activity with the objective to...
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  • Significance of Timeliness of Entry of Foreign Fashion Firms in India
    QUESTION………………………………………... .. 14 4. LITERATURE REVIEW……………………………………….... .. 15 4.1 Introduction………………………………………………..... 15 4.2 Attractiveness of the Indian Market……………………........ 15 4.3 Effects of Liberalization on the Indian Economy………… ... 17 4.4 Research Issues…………………………………………… ... 19 4.4.1 Nature of First-movers...
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  • Marketing of Servicesgiordano's International Expansion
    RETAIL INDUSTRY 1.1 Retailing in Asia Retailing in Asia is going through massive changes, due to the entry of international chains into Asian markets: as a matter of fact it is the industry with the greatest increased purchasing power. Traditionally, Asia's retail advantage was seen as low costs...
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  • Giordano Holdings Marketing Case
    Lai states, “As a retailer, the product is half of what we sell. The other half is service.”  With their vision that high sales will result to high profit they engaged in competitive prices against top competitors Problem Identification How would they approach the market in China. Here are...
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  • Tesco
    Strategy and Strategic Alliances Introduction Basic Entry Decisions Which Foreign Markets? Timing of Entry Scale of Entry and Strategic Commitments Summary Entry Modes Exporting Turnkey Projects Licensing Franchising Joint Ventures Wholly Owned Subsidiaries Selecting an Entry Mode Core Competencies...
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  • Kfcs Radical Approach to China
    2011 lobal companies face a critical question when they enter emerging markets: How far should they go to localize their o erings? Should they adapt existing products just enough to appeal to consumers in those markets? Or should they rethink the business model from the ground up? The typical...
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  • The Strategy of International Business
    Organization: The Implementation of Strategy In Sum: Strategic Fit GLOBAL EXPANSION, PROFITABILITY, AND PROFIT GROWTH Expanding the Market: Leveraging Products and Competencies Location Economies Experience Effects Leveraging Subsidiary Skills Summary ...
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  • my work
    occurs between countries, and why firms undertake FDI and become multinational in their operations as well as why firms undertake FDI rather than simply exporting products or licensing their know-how. The opening case describes the international growth of Starbucks. The closing case explores...
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  • Quuoa
    and Entering Foreign Markets After studying this chapter, students should be able to: > Discuss how firms analyze foreign markets. > Outline the process by which firms choose their mode of entry into a foreign market. > Describe forms of exporting and...
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  • Entry Strategy
    capped off a decade where it had progressively lost market share to foreign rivals such as Toyota by entering Chapter 11 bankruptcy. Between 1980, when it dominated the U.S. market, and 2009, when it entered bankruptcy protection, GM saw its U.S. market share slip from 44 percent to just 19 percent. The ...
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  • Jollibee Foods Corporation Analysis Case
    that a reconfiguration of its international strategies will assist the company in embarking on a plethora of opportunities outside of its existing markets. New Guinea, Hong Kong, and the United States offer the chance for the company to grow its brand globally, but success is not guaranteed. Jollibee...
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  • International Business
    from developed and emerging markets have internationalized their activities in an attempt to improve competitiveness and capture greater market share in more geographic markets worldwide. There are three key concepts in international business:    The multinational company = a firm that has productive...
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  • Carlsberg in Emerging Markets.Docx Uploaded Successfully
    Carlsberg in Emerging Markets 1. Describe and discuss different strategies of multinational enterprises when expanding into emerging markets. Comment on the pros and cons of Carlsberg’s acquisition strategy in China. An emerging market is one that has high growth or growth potential with an infrastructure...
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