• Tesco Development
    . 3. Identify the factors that influence a firm’s choice of entry mode. 4. Evaluate the pros and cons of acquisitions versus greenfield ventures as an entry strategy. Chapter Summary This chapter focuses on the basic market entry decisions for firms. The six most common foreign entry...
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  • Pros
    serves more than fried chicken at its China stores. Many local favorites like Congee is served to local tastes. Congee is cheap to produce and very profitable.  http://english.8168168.com/news/disp_news.asp?id=17&Class=1 PROS & CONS OF FRANCHISING Advantage: 1, The multinational retailer can...
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  • Global Market Stratgies
    partnerships? 1. Why do some MNCs prefer to enter certain markets with a liaison office first? 2. What are the possible drawbacks of 50-50 joint ventures? 3. Draw up a list of the respective pros and cons of licensing. DISCUSSION QUESTIONS r r r r r r r r r r r r r r r r r r r r control...
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  • Case of Doing Business China
    ? Please underline the pro & cons of the company marketing strategies. What suggestions and comments would you give to the relative company? What do you learn from this case? CASE 2: The expansion of McDonald’s in China Introduction The Chinese market is a great opportunity for...
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  • Foreign Direct Investment
    . • Outline the advantages and disadvantages of the different modes that firms use to enter foreign markets. • Identify the factors that influence a firm’s choice of entry strategy. • Evaluate the pros and cons of acquisitions versus greenfield ventures as an entry strategy. • Evaluate...
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  • Roger's Chocolate Analysis
    increase numbers of people to enter to their website. Pros | Cons | * Increase brand awareness to new market segment * Advertising and communicating via internet is low cost and direct to customers * With internet technology the company can customize its communication to fit with each...
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  • Ikea
    IKEA’s Opportunities 8 IKEA’s Threats 9 Conclusion SWOT analysis 9 Marketing Strategy 11 Transnational Organization 11 Region Centre (Regional headquarters) 12 Conclusion Market Strategy 13 Entry Mode 14 Franchising 14 Pros franchising 14 Cons franchising 14 Strategic...
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  • Kfcs Radical Approach to China
    China Division, which owns KFC and a number of other brands in the country. In 1992, after the Chinese government granted foreign companies greater access to markets, KFC China’s managers gradually developed the blueprint that would transform the chain. Like every other multinational in China...
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  • Global Marketing
    . Question 5 Draw up the list of the respective pros and cons of licensing and franchising Licensing Pros: i. Has proven to be profitable means for penetrating foreign markets. ii. Is not very demanding on the company’s resources. iii. It is appealing to small companies that lack...
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  • Significance of Timeliness of Entry of Foreign Fashion Firms in India
    have to continuously keep evolving (Sproles, 1981). Also, the international activity, in the wake of globalization, has become a crucial dimension for the growth of fashion retailers in past two decades, who have been aggressively expanding to foreign markets (Wigley and Moore, 2007). Emerging...
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  • Giordano Holdings Marketing Case
    this strategy Option 2: Learn from this mistake and penetrate other developing markets Pros:  Variety of market segments  These developing markets may hold less competition. Cons:  More capital will be needed in expanding and partnering with other countries  Will hurt brand image...
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  • my work
    CEO has asked you to formulate a recommendation for how to expand into Western Europe. Your options are (a) to export from the US, (b) to license a European firm to manufacture and market the computer in Europe, and (c) to set up a wholly owned subsidiary in Europe. Evaluate the pros and cons of...
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  • Marketing
    Fake-bags  Introduction to limited editions – consumers got confused as to which ones were marketing strategies and which is actually limited edition Historically, what are the key differences in terms of consumer behaviour between Japan and other luxury markets? Describe the impact of...
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  • Entry Strategy
    $1.6 billion investment to establish a joint venture with the state-owned Shanghai Automotive Industry Corporation (SAIC) to build Buick sedans. At the time the Chinese market was tiny (fewer than 400,000 cars were sold in 1996), but GM was attracted by the enormous potential in a country of more...
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  • Strategic Management slides
    larger sales base  Profit per unit can be increased (learning-by-doing) via cost reduction  Multinational firms have substantial occasions to learn from the different practices they encounter in separate international markets.  Multimarket competition (Ex. HSC vs. NutraSweet) 6 Benefits...
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  • Jollibee Foods Corporation Analysis Case
    choices to gain initial success in the U.S. via franchising while progressively expanding in Hong Kong where success has been previously achieved is paramount. 2) Transition from niche to mainstream markets a. Jollibee needs to modify its regional South Pacific brand strategy that has a limited...
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  • International Business
    pre-acquisition phase you should define the strategic goal underlying the acquisition. You should consider the pros and cons of achieving the goal via use of an acquisition versus internal development or a strategic alliance. You should identify potential targets and identify the sources of value...
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  • Marketing of Servicesgiordano's International Expansion
    important issue in their current agenda, as seen in this case study, is expansion. Gaining more and more market share in different countries has obviously pros and cons. On one hand it could help Giordano to increase its profits and acquire a dominant leading position in the Asian clothing industry; on...
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  • Book
    and Growth of the Market 386 Attractions of the Eurocurrency Market 386 Drawbacks of the Eurocurrency Market 388 The Global Bond Market 388 Attractions of the Eurobond Market The Global Equity Market 389 389 Global Expansion, Profitability, and Profit Growth 408 Expanding the Market: Leveraging...
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  • Tesco
    Entry Decisions Which Foreign Markets? Timing of Entry Scale of Entry and Strategic Commitments Summary Entry Modes Exporting Turnkey Projects Licensing Franchising Joint Ventures Wholly Owned Subsidiaries Selecting an Entry Mode Core Competencies and Entry Mode Pressures for Cost Reductions and Entry...
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