4 2.1The evolution of Customer Loyalty strategy 4 2.2 Benefits of Loyalty 4 2.2.1 Cost savings……………………………………........................................................4 2.2.2 Referrals……………….…………………………………………………………….4 2.2.3 Complain rather than defect…………………………………………………………4 2.2.4 Channel Migration…………………………………………………………………..4 2.2.5 Greater awareness of brand asset……………………………………………….…...4 2.2.6 Turn left rather than right………………………………………………...………….4 2.3 Customer Loyalty approaches……………………………………………
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INDUSTRY Airtel and Idea Comparative Study :- Today the tele communication sector is very important in INDIA. There is very tough competition between various companies. Now a day’s telecommunication companies offering various plans or benefits to customers to outstand the competition in the market. The telecommunication industry‚ in a way‚ creates employment for people. So‚ this project ’s primary objective is to know about the marketing strategy of companies on the consumers. After the liberalization
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(45)‚ private sector banks (32)‚ co-operative banks and regional rural banks. This study is all about the management of loans on conducted by Udumbumchola co-operative bank. The bank provide loan facility to its members .An observation has been done from this study of the financial statement prepared by the statutory auditor of the bank A loan is a kind of advance made with or without the security. In case of a loan the bank make a lump sum payment to the borrower or credit his deposit account with
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Maintain good eye contact and use positive body language. • Use facial expressions and hand gestures. Someone who is deaf or hard of hearing‚ Be sure to face the person when speaking‚ speak slowly or you may need to use sign language if you know how to do it and Avoid using facial expressions e.g.‚ a frown as this could upset them and make them think that something is wrong Children and young people with autism‚ they can find it easier to understand the world around them through visual aids
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Marketing channel strategies:-- The market channel strategies are broad principles by which the firm expects to achieve its distribution objectives for its target market. The design of the channel should contribute to the firm’s quest for Differential Advantage. It is the responsibility of administration of existing channels to secure the cooperation of channel members in achieving the firm’s distribution objectives Anand Kripalu‚ Cadbury India’s managing director‚ is in favour
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Unit 1 Assessment Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document‚ either onto your computer or a USB drive • Then work through your Assessment‚ remembering to save your work regularly • When you’ve finished‚ print out a copy to keep for reference • Then‚ go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name‚ the course
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very competitive and had many manufacturers but Otis was the leader in the sales and service markets. The sales market was cyclical and the service market was stable. In 1981‚ North American Operations‚ Otis’ second largest division‚ investigated the feasibility of using IT to establish a centralized customer service department to accept customer requests for maintenance during non-prime-time hours‚ for which Otis was earlier using a commercial answering service. Customers assessed the quality of the
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Executive Summary. Channels of distribution are critical to the success of a manufacturer. A well designed channel creates time‚ place and ownership utility for the consumer and can augment the manufacturer’s product. Distribution channels may move product directly from the manufacturer to the consumer‚ or make use of intermediaries between the manufacturer and the consumer. This report consists of two parts: Part 1 explains some of the major concepts relating to distribution channels‚ and Part 2 relates
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The communication process 1. Source (the sender) The source of a communication event is usually a person attempting to send a spoken‚ written‚ sign language‚ or nonverbal message to another person or person. The perceived authority and experience of the sender are important factors in influencing how much attention the message will receive. 2. Message The heart of a communication event is the message‚ which is a purpose or an idea to be conveyed. Many factors influence how a message is received
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Assignment 3: Pricing Strategy and Channel Distribution 1. Determine and discuss a pricing strategy (Penetration and Skimming) The penetration pricing strategy approach is what we are going use to represent our SONO water filter products in today’s market. Since it serves as many customers as possible representing different valua-tions‚ this pric¬ing model will be our best option. The advantage this approach holds for us is the low volume customers‚ who presumably have a relatively lower valu¬ation
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