P3- Cadburys use of market research that contributes to the development of its market plans.…
The biggest challenge facing existing companies globally is sustaining continued growth and expansion. The two main methods that can be adapted by companies to expand their operations are the introduction of new products in the market or expanding organically by updating on the already existing product. The Cadbury Chocolate Company has decided to use the former method whereby the company wants to introduce a new slimming chocolate bar into the Australian market. The Cadbury Chocolate Company was founded in 1932 and it remains the biggest manufacturer of chocolate in products in the world. The company has other product portfolios and other famous brands like snack, dairy milk range, time out bars, milk tray, crème egg and crunchie. To ensure that the customers become aware of the new slimming chocolate bar that the company is introducing in the market, intensive market research need to be carried out(Stone & Desmond, 2007).…
Another growth strategy that Cadbury use to gain a bigger share of the market, they do things such as releasing or re-releasing products at certain times of the year. For example they release Crème Eggs at Easter time as they know that people will buy them, especially children. A new product that they released is the ‘egg and spoon’ they have done this to attract new customers; this product is aimed at children. They also things such as putting pressure on impulse buyers, they are planning on doing this by putting vending machines in places where people do not generally eat chocolate, places such as; offices, pubs and…
As mentioned in an earlier assignment, there are three main types of distribution channels. The first is the channel that goes from the producer, then to the wholesaler, then to the retailer or sells to the consumer. The second channel starts with the producer who sells straight to the retailer, who then sells to the consumer. The third channel goes directly from the producer to the consumer. Channels one and two are classed as indirect marketing channels, whereas channel three is a direct marketing channel as it goes straight from producer to consumer.…
This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.…
Being a Fairtrade Certified Company, Cadbury helps make a difference and provide better financial deals for the developing country farmers, producers and their community through the provision of a fair price. And this helps them protect themselves from damaging fluctuations in world market prices. Fairtrade is also the only system that provides farmers and the producers with an additional lump sum of money for investment in social, economic and environmental development. These include, growing their business, investing in their communities by building schools, roads, hospitals etc. So when consumers buy Cadbury dairy milk chocolate, they are not only treating themselves, but at the same time helping improve the lives of Fairtrade farmers and their families in developing countries. This step is very valuable for their business to become known, encouraging customer awareness.…
Firstly, a marketing strategy is a plan that is used in the long term to achieve a business or organisations objectives. Furthermore, a marketing strategy may also be defined as a plan designed to meet marketing objectives. For example, a company may set the following marketing objective: “To be able to satisfy customers through our products.” The next step is the planning procedure otherwise known as the marketing strategy used to meet the business or organisations objectives. It is important that the terms: “marketing strategy” and “marketing technique” are understood clearly. Likewise, the term “marketing technique” may be defined as an overall plan designed to meet the needs and requirements of customers. A business should ensure…
Distribution channels are the key determinants of how any manufacturing company reaps from the products that come from their manufacturing plants. Characteristically, approximately half that price paid for merchandise by a purchaser is engrossed by activities involved in delivering that product to the consumer (Julian, 2008). Channel members are particularly important since directly affects certain factors such as customer service, product delivery and availability. Julian (2008) argues that the cost of marketing any product has increased over the past 15 years while production cost has reduced. This is because the market has segmented and media and distribution channel have multiplied. As a result, the choice of a channel member is based on value analysis, same way consumers do when they analyses products before purchasing. This paper focuses on choice of appropriate…
This term paper was done to show Cadbury’s marketing mix and actually how they employ the 4P strategies- Product, Place, Price and Promotion in real world scenario. This project provides us with exposure to Chocolate confectionery, Beverages, Biscuits, Gum and Candy in India which is one of the most promising segments in India today. We studied the strategies employed by Cadbury India Limited that makes it the market leader and suggested few recommendations of our own.…
This report is an analysis of the confectionary industry in Australia, with the main focus on the chocolate market.…
As mentioned before, Cadbury Schweppes employs two distinctively different networks. Before preparing such marketing business plans, we must evaluate the differences among the two different networks. First we will evaluate the Finished Goods (FG) network and then the Direct-Store-Delivery (DSD) network.…
When a company is looking at promoting a new or existing product or service, the involvement of their marketing channel during the design of the promotional program is key component. According to the text Excellence in Business (Bovée, Thill, Mescon; p. 417-418), a market channel is the network of firms that work together to get goods and services from the producer to the customer.…
Cadbury has a strong manufacturing competence, established brand name and a leader in innovation. People trust the company and support the brand.…
The advertisement with this tagline is that of the young boy and girl interaction at the bus stop.…
Successful businesses and products are built on a thorough definition of their markets. Who are the customers as well as the potential customers who will expand the business of the company? What are their unmet needs and aspirations? Where are they going and how can you reach them?…