Revision for marketing: Topics 1 Activity 1.1 Why is understanding customers wants so critical for marketers? How are the concepts of value and satisfaction related to each other? Explain the differences between transactions and relationships. Activity 1.2 Now apply the issue discussed in Activity 1.1 to the following questions. Consumers usually choose from a tremendous variety of products and services to satisfy a given need or want. Consider your need for nourishment. How does that
Premium Marketing
Evaluation of existing off/online marketing activities Marketing activities refers to how to handle the marketing mix‚ which is‚ price‚ place‚ product‚ promotion in order to be able to market the product successfully. Tracking and measuring the performance of integrated marketing campaigns is very important in being able to work out the returns on marketing investments and whether or not the campaigns achieved its objectives and had any effect on customer or target audience. Therefore by evaluating
Premium Marketing
Describe the main physical and technological resources required in the operation of a selected organisation Physical resources Within physical resources there are many points which must be taken into account to ensure a business is at its peak‚ these include things such as materials‚ waste‚ insurance‚ equipment including ICT‚ buildings and facilities‚ planned maintenance and refurbishment‚ security‚ plant and machinery. These particular resources are what help maintain physically the resources
Premium Insurance Apple Store Apple Inc.
The four marketing planning activities undertaken by all corporate headquarters are a. Product – The corporate headquarters focus on this activity is product variety‚ quality‚ design‚ features‚ brand name‚ packaging‚ sizes‚ services‚ warranties and returns. They focus on customer feedback and utilize market intelligence services to make sure the customer is happy and is impressed from the product. b. Price – The focus is on List price‚ discounts‚ allowances‚ payment period and credit terms. c
Premium Marketing
Assessment activity 1 Planning marketing activities Part A 1. Rate the importance of each of the following customer needs for a product or service sold by your organization‚ or an organization you are familiar with. The rating scale is one (vey unimportant) to 10 (very important). Product or service: Importance of the customer Customer need 1 2 3 4 5 6 7 8 9 10 Safety needs * Performance needs * Aesthetic needs * Social
Premium Wii Nintendo Video game console
Describe the limitations and constraints of marketing For this task I will be talking about the how different legal policies can cause problems for different companies and make them have to do things in different ways as to what they would have originally liked to. Legal The first limitation and constraint that I will be talking about will be the legal ones. This would be acts such as the sale and supply of good act. What this means is that when a company is advertising a products to the public
Free Advertising
Name Class Date 8.1 Energy and Life Lesson Objectives Describe the role of ATP in cellular activities. Explain where plants get the energy they need to produce food. Lesson Summary Chemical Energy and ATP Energy is the ability to do work. Organisms need energy to stay alive. Adenosine triphosphate (ATP) is a chemical compound cells use to store and release energy. An ATP molecule consists of adenine‚ the sugar ribose‚ and three phosphate groups. Cells store energy by adding a
Premium Adenosine triphosphate
Describe the main strengths and weaknesses of Utilitarianism. Utilitarianism was originally formulated by Jeremy Bentham in the 18th century‚ and fully developed by John Stewart Mill in the 19th. It states that we should always act so as to produce the greatest ratio of good to evil for everyone concerned with our decision. As with all moral theories‚ utilitarianism has many strengths and weaknesses. The main strength for this theory is that it is always looking for the greatest good for the greatest
Free Utilitarianism Ethics Time
“The Notebook” Describe the main event of the book The Notebook is a 1996 romantic novel by American novelist Nicholas Sparks‚ based on a true story. A man with a faded‚ well-worn notebook open in his lap. A woman experiencing a morning ritual she doesn’t understand. Until he begins to read to her. The Notebook is an achingly tender story about the enduring power of love‚ a story of miracles that will stay with you forever. The story begins with Noah‚ an 80-year-old man‚ reading to a woman in
Premium Nicholas Sparks The Notebook Love
The main business activity of Tim Hortons is to sell as much of their product as possible‚ and continuously innovate new products in order to sustain organic growth in the company as well as attract and retain customers. THI has two main operating strategies from which they generate revenues; company owned restaurants and franchising restaurants. The majority of the revenue generated comes from franchising however; in 2012 99.5% of restaurants were franchised while only 22 locations were company
Premium Tim Hortons United States Canada