Recommendation: Target the record labels for promotion of HSS reports. Start with the initial enthusiasts like Ken Bunt of Hollywood Records and use their testimonials to win other record labels. Make use of the business connections of the advisory board at Polyphonic to get better reach to decision makers at record labels. Offer free trial reports to convince record labels and an initial lower cost for buyers along with discounts for high volumes ordered over a fiscal year. In the long run‚ promote
Premium Music industry Record label
Polyphonic HMI‚ Company Analysis DECISION PROBLEMS Polyphonic HMI is in the process of establishing their Hit Song Science technology in the music industry. Major issue is the choice of a target market that would make most effective use of limited $150‚000 marketing budget. Following this decision‚ Polyphonic HMI also needs to determine its key marketing strategies such are pricing‚ positioning of the product for the target market in order to maximize the profits. ANALYSIS OF INDUSTRY (based
Premium Music industry Record label
industrial marketing practice of huge inefficiencies and unwise budget expenditure (Pg. 8‚ P3&4). These problems stem from the market interactions of the industry‚ such as thewhich is dictated by popular culture. There is constant and rapid evolution due to both volatility of popular music culture and lack of fail-safe apparatus to accurately predict upcoming trends. Hence‚ all segments need a tool that improvea tool that improves their chances of landing a hit song and reduce the need for excessive
Premium Music industry Marketing
Polyphonic Hmi: Mixing Music And Math 1 PROBLEM STATEMENT After failing at their first attempt to enter the music industry‚ Polyphonic HMI (hereinafter referred to as the “Company”)‚ is releasing Hit Song Science (HSS)‚ software used to predict future hit songs with 80% accuracy. An integrated marketing strategy‚ needs to be developed to launch an innovative product‚ in an industry typically known for “gut instinct” and therefore likely to meet strong customer resistance. Thus there are two key
Premium Music industry Record label Marketing
As part of a commitment to a data driven planning process‚ the Western Virginia CoC reviews HMIS data at its monthly meetings to identify homeless trends and issues‚ evaluate efficiency and effectiveness of grantees’ service delivery‚ and assess the overall performance of grantees. This information is also evaluated by a Data and Performance Committee which works closely with the region’s HMIS System Coordinator to develop usable reports to guide our collective efforts‚ as well as inform our practice
Premium Management Homelessness Homelessness in the United States
producer. In a US market where sales growth is declining by 10.4% in 2002‚ this situation weakens deeply the whole music industry and opens to the door to a change of pattern in the way executives of this industry predict future “hits”. Polyphonic HMI‚ a technology company‚ relies on a single marketable revolutionary product: Hit Song Science. HSS is artificial intelligence software that can assess the “hit” potential of a song thanks to an extensive analysis of millions of songs. This tool is the
Premium Music industry Record label
Executive Cover Memo Subject: Polyphonic HMI: Mixing Math and Music This is to recommend that Hit Song Science should market its product and services to record labels attempting to catch a larger share of the market. BACKGROUND Polyphonic HMI is preparing to launch Hit Song Science‚ which analyzes the mathematical characteristics of music compared to past music hits‚ making it possible to determine a song’s hit potential. Music characteristics can be analyzed by math such as melody‚ tempo
Premium Music industry Record label
Need for supportive work culture – Gaming Industry Ravi Shankar Jayaman Today we have so many video games releasing every week. Most of the video games today bring in as much revenue as a Hollywood movie (reference needed). What was once considered a niche industry‚ thanks to various technological advancements‚ is no longer a niche industry. We have video games releasing for different age groups. Like movies‚ we have different flavours of games. We have dance games‚ party games‚ racing games
Premium Video game Video game industry Video game developer
who has a high percentage of emotional suggestibility. An intellectual is constantly trying to analyze‚ reject or rationalize everything that is said to them. They usually have a fear of being controlled by the hypnotist. What type of suggestions you
Premium Hypnosis Emotion Feeling
Polyphonic HMI: Mixing Music and Math If you were Mike McCready‚ the CEO of Polyphonic‚ which target market—unsigned artists‚ producers‚ or record companies—would you pursue? How would you serve this target market? We will start with the three steps of “Segmentation‚ Targeting‚ and Positioning.” The market have been categorized into three subsets‚ and in deciding market coverage‚ we have been limited to only one market due to company’s resources according to the case. In view of Product
Premium Record label Target market Marketing