QUESTIONS FOR‚ THE PERSUADERS GENERAL What in "The Persuaders" surprised you? Name one new thing you learned about marketing or politics from watching the film. Name one new thing you learned about yourself from watching the film. MARKETING PRODUCTS "The Persuaders" begins by questioning the increase in the amount of advertising we typically encounter in our daily lives. How would you assess the amount of advertising you see? Too much? Too little? Just right? In your view‚ what difference
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January 2014 Analysis of The Persuaders The following essay is a summation of the OPB documentary The Persuaders‚ a journalistic inquiry into the history and global effects of marketing and big advertising. The film explains the process of creating an emotional brand‚ and identifies the impacts it has on society. The narrator closes the film with a statement to the audience: No matter how well a product is marketed‚ it’s not a part of you‚ it’s just a product. The Persuaders begins by pessimistically
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Marketing 10/16/12 Sal Rosace Persuaders Marketing has developed into an onslaught of clutter unavoidable in today’s society. The majority of people that live in our culture see advertisements as endless and unavoidable nuances that they must endure day in and day out. Consequently‚ the people in the businesses of marketing and advertising are feeling a sense of urgency to revolutionize the industry and bring back its relevancy and effectiveness now more than ever before. We live in a country
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is the best. The persuaders documentary does a great job of highlighting this when they described marketing and advertisement today. The constant need for companies to make their product know or keep their product relevant has led to a clustering of information as depicted in Time’s Square. This sensory overload of ad after ad has led to a numbing reaction by the consumer in which they no longer notice the ads as much as they use too. The documentary does a great job
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simply because there are no “rises or curves on the road.” The midwest is also considered a square state‚ meaning it is more conservative and rural. Something many people are not aware of. It is also more republican than non-square states. Another characteristic that the midwest might have‚ is that it seems to gave people that are of a higher class‚ meaning that they are thought of in a higher aspect. It is a region “where all the woman are strong‚ all the men are
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people probably think of a sociopath as a psychotic criminal. This is not the case. Only 20 percent of male and female prison inmates are sociopaths. The majority of these people live normal lives and function well in society. One of the characteristics of a sociopath is they are unfazed by uninterrupted eye contact. This may seem aggressive or seductive to the other person‚ but is really just a form of manipulation by the sociopath. Another trait of a sociopath is the negative feeling toward
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MKTG 4770– Consumer Behavior Video Reaction Assignment Answer the following questions in the space provided after watching the PBS documentary THE PERSUADERS. The video can be watched in full on the PBS website. 1. According to the video‚ how has the role of marketing and advertising shifted over time? hhhhhhggggghhjj 2. In the film‚ Kevin Roberts uses the term “lovemark”. What is a “lovemark?” How does the concept relate to brand loyalty (both behaviorally
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Describe the characteristics and explain the causes‚ of tsunamis. (8 marks) A Tsunami is a large and potentially destructive sea wave often produced by a submarine earthquake‚ subsidence or an underwater volcanic eruption. They occur when a large volume of water is displaced in the ocean. The characteristics of tsunamis differ slightly from normal sea waves. For one‚ they often have extremely long wave lengths‚ in deep water an initial wavelength can be up to 100km. Their amplitude contrasts with
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The Persuaders The persuading industry of advertising has increased considerably through the years. The multimillionaire advertising industries have been persuading people to do that by bombarding them with advertising everywhere. Everywhere you look there are ads. It may be in magazines‚ newspapers‚ TV commercials‚ or websites. They engage you with things you want with advertising so that you buy their product or consume the service they want you to consume. After watching the video “The Persuaders”
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Persuaders Response Advertising companies constantly struggle with ways in which to differentiate themselves. “The more messages they create the more they have to create to reach us; it has led us to a vicious circle of clutter”. Companies strive to “break through the clutter”‚ which in turn just creates more of a mess. Companies use tactics such as guerilla marketing‚ an alternative plan to grab consumer’s attention. This method takes an “in your face” approach‚ something out of the ordinary.
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