ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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Abstract Appraisal Methods are used today to evaluate employees in organizations today. There are many different type of methods that an organization can choose from. When deciding on which methods are used organizations must consider informational‚ motivational‚ and developmental use. Furthermore an organization must consider what is effective for them to accomplish their desire goals for the company and employee. In today’s competitive‚ global environment it is important for
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assess the advantages of three different methods used in psychological research Psychological research has many advantages within society‚ helping us to better understand many different aspects of the world around us; this essay will be looking at three different research methods to ascertain the advantages of using methods within psychology. First of all we will identify which methods we are going to examine then we will assess the advantages of using these methods through the eyes of the relevant
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equal opportunities of being chosen. Another it requires minimum advance knowledge of the population. And the key factor of simple random sampling is its representativeness of the population. c. Disavantage : However‚ sometimes random sampling method application impossible in practical terms. First‚ it is difficult to be able to have a complete list of all the objects in the target population. For example‚ when you want prospective study on the injuries caused by traffic accidents‚ we can not
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Opposites Attract I’ve never seen heaven‚ I’ve never been there‚ or touched there. It seems quite silly really. Day by day we see those we love‚ those we cherish. Flash like a beam of lightning in the dark night sky. Well that’s what I use to think‚ they say if a crush lasts more than four months‚ you’re in love. So what happens when‚ I’ve been infatuated with you for thirty six months? Have I fallen in love with you nine times? Or have I just wasted three years‚ thirty six months‚ one hundred and
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
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Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in 1898‚ a pharmacist and drugstore owner‚ who formulated the ingredients for the syrup‚ originally called Brad’s drink‚ of what is known today as Pepsi-Cola. PepsiCo’s mission is to be the world’s most premier consumer products company focused on convenient foods and beverages. PepsiCo has six guiding principles that include‚ “Care for customers/world we live in‚ sell
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Different Methods Of Connecting To The Internet DSL/ADSL Broadband Advantages: * Wide variety of speeds and prices. * Large choice of service providers * Always on connection * Can use a telephone and Internet simultaneously Disadvantages: * Requires special termination equipment to be fitted by the telecom company at both ends of the telephone line‚ expensive and may cause trouble * Exposes computer to Internet so you need to install firewall software in case of viruses
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About PepsiCo PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands‚ including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker‚ Tropicana‚ Gatorade‚ Frito-Lay‚ and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion‚ PepsiCo’s people are united by our unique commitment
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