Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in Hong Kong. To achieve this objective‚ Pfizer needs to enlarge and rectify their marketing communications‚ (such as‚ adjust their promotional tools‚ differentiate their products...etc). Introduction Pfizer Inc. is established since 1849 by Charles Pfizer and Charles Earhart and up till now‚ it has 150 countries using their pharmaceutical
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DESCRIBE AND EVALUATE THE MULTI-STORE MODEL OF MEMORY (25 MARKS) The multi- store model of memory is an explanation to how memory processes work‚ we hear‚ see and feel many things but only a small number are remembered‚ the model was first introduced by Atkinson and Shiffrin in (1968)‚ whereby they explained tat the multi-store model of memory has 3 stages which is sensory memory‚ short-term memory and long-term memory‚ this information processing approach to Cognitive Psychology‚ describes the
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Describe and evaluate psychological definitions of abnormal behavior According to the science of psychology one’s behavior needs to follow a certain criteria in order to be deemed “normal”. If one’s behavior does not match the criteria‚ their behavior is seen as undesirable and wrong (requires change). For this physiologists need to be able to view a person’s behavior and be able to tell the difference between normal and abnormal. Whilst defining the “normality” of ones behavior physiologists
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Describe and Evaluate one or more definitions of Abnormality One definition of Abnormality is deviation of Social Norms. Social norms are accepted ways of behaving within a society. They are the unwritten rules that members of a society regard as being normal and acceptable‚ and any deviation from them can be regarded as abnormal behaviour. Examples include ways of dressing‚ such as women wearing feminine clothing and men wearing masculine clothing‚ not appearing naked in public‚ saying ’please’
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CHAPTER 17: PLAN AND ELEVATION 17.1 Key Terms Orthogonal projection - Unjuran ortogon Plan - Pelan Front elevation - Dongakan depan Side elevation - Dongakan sisi Full scale - Skala penuh Solid line - Garis penuh ( used to draw visible edge) Dashed line - Garis putus-putus (used to draw invisible edge) Fine solid line - Garis penuh yang halus (used to show projection/ construction line)
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AO1 AO2 AO3 Describe and evaluate two theories of the formation of relationships One theory is ‘The Matching Hypothesis’ which is a social psychological theory based on relationships‚ proposed by Goffman in 1952. It suggests that in order for a relationship to be a long and successful one; both partners in the relationship must be equally matched in attractiveness. The reason for this is due to fear of rejection‚ therefore when searching for a potential life partner the primary drive is to
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Describe and evaluate the biological explanation of gender development. Give evidence in your answer. (10 marks) The biological approach states that human beings have evolved so that males and females possess different chromosomes that trigger the production of different levels of certain hormones. It is these hormonal differences between the sexes that lead to differences in behaviour. This allows for males and females to perform different roles in reproduction thus ensuring the survival of
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Essay Describe and evaluate the synaptic homeostasis model of sleep The synaptic homeostasis model of sleep (Tononi & Cirelli‚ 2003) explains memory consolidation as a by-product of synaptic downscaling that occurs during sleep. This essay will describe the synaptic homeostasis model of sleep and evaluate how valid its predictions are in the face of empirical research. According to this model‚ synaptic potentiation is associated with the homeostatic regulation of slow wave activity‚ which
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Describe and evaluate the learning theory for attachments. The learning theory suggests that we are born with a blank slate which means everyone starts off exactly the same‚ and then we learn all of our behaviours once we are born. The learning theory is split into two areas‚ Operant and Classical conditioning. Operant conditioning is one part of the learning theory to describe attachments. This states that attachments are formed through positive and negative reinforcements. An example of positive
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handle the Medicare situation and WARN memo in an ethical manner? 2 Pfizer as an ‘organizational citizen’ 2 Factors that should have been considered in Pfizer’s decision 3 Applications of the theories‚ models‚ and concepts of organizational behaviour to a place of work 3 Insights and recommendations 5 References 6 Introduction 1 Analysis 2 Did Mr. McKinnell handle the Medicare situation and WARN memo in an ethical manner? 2 Pfizer as an ‘organizational citizen’ 2 Factors that should have been
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