Demographic segmentation divides the market into groups based on demographic variables including age‚gender‚ family size and life cycle. The following four variables are examples of demographic factors used in market segmentation: 1. Age : Consumer needs and wants change with age. The marketing mix may therefore need to be adapted depending on which age segment or segments are being targeted. Case Study : The lure of generation Y With a plethora of anti-ageing products flooding the market‚
Premium Demography Marketing Demographics
Demographic Differences Demographics consist of population characteristics. Race‚ age and income are some of the popular demographics used. Demographic differences impacts how individuals view and translate situations. Diversity growth is supported by demographic differences. As organizations strive to gain the competitive advantage managers should learn‚ welcome and leverage the differences of the individuals within the organization. Contrary to many beliefs managers can not treat all employees
Premium Goal Communication Management
Demographic Paper Patients requiring long term care Axia College of University of Phoenix HCA/490 In today’s world with all the health advances the consumer is living
Premium Geriatrics Health care Baby boomer
1.How do you suppose living conditions differ between the countries furthest along in the demographic transition compared to the country earliest in the transition? How would living conditions in these two countries affect both birth and death rates? The living condition for countries earlier in the demographic transitions such as health and food supply are improving. Thus better health conditions decrease death rates and more food supply can lead
Premium Demography Population Demographic economics
Human Service Scenario Analysis BSHS/322 Communication Skills for the Human Service Professional Human Service Scenario Analysis My client is a 32-year-old woman named Sonya. Sonya‘s heritage is multicultural as her mother is Hispanic and Caucasian and her father was Afro-American. Sonya identifies herself as an Afro –American raised by a white middle-class family. Green (2008) states‚ “Historically‚ biracial individuals have been portrayed as lost souls…” (p. 39). Sonya is among a group
Premium Nonverbal communication Communication Miscegenation
Disease Trends and the Delivery of Health Care Services Final Project Axia college 1/15/2012 Many health care professional have great concerns about the growth of the aging population‚ chronic disease and the epidemic of obesity‚ and how will the United States healthcare system prepared for this continuing epidemic. The fact that the aging population along with obesity epidemic is a global healthcare concern‚ many health cares’ professional is baffled about how to address the growing epidemic
Premium Medicine Health care Health
OLAMIJUWON Emmanuel O. (1117172) Compile the demographic profile of your country based on the latest census data including: size of population‚ sex composition‚ age structure‚ racial composition‚ educational achievement composition‚ employment status BRIEF INTRODUCTION: Nigeria‚ located in West Africa‚ Nigeria is the population giant of Africa‚ with more than 140 million people. The terrain changes from the oil-rich Niger Delta in the south to a belt of rain forests inland and to high savannah-covered
Free Demography Population
Study of a demographic segment and its sub segment falling in the age group 18 year to 25 years Saneel Gaonkar IBS Gurgaon Study of a demographic segment and its sub segment falling in the age group 18 year to 25 years Introduction Different kinds of people display different buying patterns even in a segment of age group 18 years to 25 years. This truth is well understood by those people who are
Premium Psychographic Scientific method Marketing
Choosing a career is easy‚ but sticking with that choice is one of life’s greatest challenges. I was never able to choose a career‚ because poverty and abuse tricked me into believing that I wouldn’t have a future anywhere. Once I sought shelter at a local non-profit organization in my free time‚ my volunteer work made it all change‚ and led to my decision for a career in human services. My first discovery of the human services field came when I volunteered at a community center for teenagers. These
Premium High school College Education
1 BUS 499 April 10‚ 2012 Assignment One – 2 1) Perform an analysis of the social/demographic‚ technological‚ economic environmental/geographic and political/legal/governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors. Social/demographic The social demographic segment reflects the population size‚ the age structure‚ the ethic and income mix‚ and the geographic distribution
Premium Lead Petroleum Gasoline