DELL ONLINE V. KASTURl RANGAN and MARIE BELL are with Harvard Business School. Y. K a s t u r i Marie Rangan Bell Professor V. Kasturi Rangan and Research Associate Marie Bell prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Certain facts and data in the case have been disguised. Copyright © 1998 by the President and Fellows of Harvard College. To order copies or request
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Dell CSR Company Profile Michiel van Dijk & Irene Schipper Amsterdam‚ May 2007 Dell – CSR Company Profile Colofon Dell CSR Company Profile By: Michiel van Dijk & Irene Schipper February 2007 Stichting Onderzoek Multinationale Ondernemingen (SOMO) Centre for Research on Multinational Corporations This document is licensed under the Creative Commons AttributionNonCommercial-NoDerivateWorks 2.5 License. To view a copy of this license visit: http://creativecommons.org/licenses/by-nc-sa/2
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Contents Identify and describe the business model used by Dell. 2 Explain the different types of EC transactions used by Dell. 6 Analyze the competitive advantages Dell has over its brick and mortar competitors. 10 Relate this case study to supply chain management improvements 12 References 14 (Words: 2800 approx.) Identify and describe the business model used by Dell. 1. Online direct marketing model Dell implemented an aggressive online marketing and offered competitive
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“Soul of Dell” was created Kevin Rollins was serving as the Senior Vice President of strategy and noticed Dell had a culture that needed to be changed. This culture was‚ “created a culture of stock price‚ a culture of financial performance‚ and a culture of ’what ’s in it for me? ’ throughout our employee base" (Zellen‚ 2004). Between Rollins and Michael Dell the “Soul of Dell” was created. This is now the corporate philosophy for Dell and has been since 2000. The purpose of The Soul of Dell is to
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market‚ the organization can identify which customers that can match with their products and services. In Dell‚ the segmentation is a backbone for them. There are two segmentation criteria in Dell; segmenting consumer market and segmenting business market. In the segmenting consumer markets‚ there are geographic‚ demographic‚ socio-economic‚ behaviour and psychographic segmentation. In Dell‚ the purpose to segment the consumer markets is focus to the personal users or for home users. The geographic
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COMPANY PROFILE Dell Inc. REFERENCE CODE: 8E2C53C7-29AC-4848-9511-9B752758E3B4 PUBLICATION DATE: 31 Oct 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Dell Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.......................................................................................
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based on Dell Inc. Essay 1 : Introduction to Dell 3 Parts - Look at the Business Model in Particular (Is it fit for purpose?) – Then the Ecosystem – The Modularization and mention licensing Look the Paradigm of Dell Conclusion - - Essay 2 : Look at the Core Competence of Dell What part has the Ecosystem played in Dell’s growth? What is happening now? KPI’s Conclusion - - Written By SiraJemmy REF OF GROUP MEMBERS’: TABLE 1 : 5 C’s SITUATION ANALYSIS Factors Dell Company:
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Executive Summary SITUATION: Once the largest computer manufacturer in the world‚ Dell has slipped to third in line behind Lenovo and HP. With sales of their once famed laptops and PCs quickly declining‚ their market share has taken a hit as a result. Lenovo and HP are not only to blame for Dell’s demise‚ Apple and Google have established new markets for smartphones and tablets that has shifted demand to these new toys away from laptops/PCs. These new disruptive technologies are a cheaper and thus
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model. The traditional model startsed with manufacturers building computers‚ they distributed them to dealers who sellold them. Dell started with selling PCs directly to end users. In China they also used the ‘dual system’ model (using both direct sales and distributors). An important feature necessary for the direct sales model to be successful is an efficient supply chain. Dell had this efficient supply chain‚ you can call this another FSA was its efficient supply-chain.as well. The macro-level requirements
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Introduction to Dell Michael Dell founded the company Dell to offer network servers‚ workstations‚ storage systems‚ Ethernet switches‚ desktops‚ and notebook PCs after successfully selling his computers to customers directly in Texas. Over the course of three years his sales volume warranted the opening of an international sales office in 1987. In 1988 he began selling to large customers including several government agencies and Dell became a publicly traded company. Dell made the bold decision
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