Katie Ledecky‚ a swimmer‚ was one of many Americans that participated in the 2016 Rio Olympics. Katie was born on March 17th‚ to David and Mary Ledecky. David was a lawyer‚ while Mary was a hospital administrator‚ and a former swimmer‚ which is where Katie got her passion for swimming. I choose Katie‚ because I’m a swimmer and she is my role model. I want to be as good as her someday. At the age of six‚ Katie began her swimming career‚ when she joined a local summer swim league. As Katie became
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COMM 5307 Introduction to Marketing Management Case DECATHLON CHINA: USING SOCIAL MEDIA TO PENERATE THE INTERNET MARKET Student Name: Lin‚ Yuxiang Student ID: 0313388 Instructor: Ron Mulholland Date: March 10th‚ 2015 Executive Summary In the current competitive market environment‚ Decathlon needs to attract consumers and increase market share by using social media. In addition‚ coping with the fierce market competition and effectiveness of social media used in this measure are also
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Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the
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well. On the car ride home‚ however‚ my parents gave me a stern talk about why my response did not fall into the “socially acceptable rules for conversation”. Images from past events flooded into my mind- me‚ frozen in front of judges in Academic Decathlon; me‚ silent when asked to pray- my problem transcended conversation: it was a fear of speech. For three
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2013 [DECATHLON CHINA: USING SOCIAL MEDIA TO PENETRATE THE INTERNET MARKET] CASE 2 INDIVIDUAL REPORT K 603 – Information Systems Table of Content: Executive Summary 2 Key Issues 3 SWOT Analysis 5 Porter’s Five Forces 6 Strategic Alternatives 7 Recommendations 9 Implementation Strategy 10 Additional Costs
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Strategic orientation - New strategic orientation: advantages & disadvantages - New services - Conclusion Oxylane network – 17 Passion Brands (Quechua‚ Domyos Tribord‚ Kipsta) European leader in production and sales of sports equipment Decathlon Competitors (Go Sport ‚ Sport 2000) and financial crisis INTRODUCTION: COMPANY OVERVIEW 3 748 shops in the world Political Economic •Vulnerable production zones ( Asia‚ Indonesia) •Taxation policies problems with low prices strategy •Government
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“Decathlon China will be able to increase its sales above industry growth rate” Decathlon produces and sells a wide range of sport products and the company is the largest sporting goods retailer in Europe. Also‚ the company has grown into a large multinational corporation. In the past‚ Decathlon relied on traditional media to promote its brand. In contrast to the competition‚ Decathlon has fewer resources to TV advertising campaigns and has not used high profile celebrities as spokespeople. The
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BOOK REVIEW About the Author Peter Barsocchini he was born on 1952 in San Francisco. He is an American screenwriter‚ author‚ and television producer best known for his scripts for the High School Musical series. In his early career‚ Barsocchini began his professional writing career while attending high school in the San Francisco Bay Area‚ writing more than 300 columns about popular music for the San Mateo Times. He also worked as a freelance reporter for the Associated Press and the San Francisco
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Einsteinette‚ and one of the braniacs on the scholastic decathlon team. She develops a love for Troy. Sharpay Evans is an energetic and fabulous student interested in theatre. She is also the president of the Drama Club. Ryan Evans is the twin brother of Sharpay Evans. Chad Danforth is Troy’s best friend since kindergarten. Last but not the least; Taylor McKessie is Gabriella’s best friend. She is captain of the school’s Scholastic Decathlon team. II. Summary It was New Year’s Eve. Troy and
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Author: Disney Description: High School Musical is a story about two high school juniors from rival cliques – Troy Bolton‚ captain of the basketball team‚ and Gabriella Montez‚ a beautiful and shy transfer student who excels in math and science. Together‚ they try out for the lead parts in their high school musical‚ and as a result‚ divide the school. Despite other students’ attempts to thwart their dreams‚ Troy and Gabriella resist peer pressure and rivalry‚ inspiring others along the way not
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