Roadmap of Co-branding Positions and Strategies Wei-Lun Chang‚ Tamkang University‚ Taiwan ABSTRACT Co-branding‚ is a marketing arrangement to utilize multiple brand names on a single product or service. Basically‚ the constituent brands can assist each other to achieve their objectives. Co-branding is an increasingly popular technique for transferring the positive associations of one company’s product or brand to another. In the absence of a clearly defined strategy‚ co-brand mergers are frequently
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Author: Laura Flanagan Mobile Marketing: Current Issues and Future Trends Table of Contents 1.1 Introduction 4 1.2 Defining Mobile Marketing 4 2.1 Types of Mobile Marketing Communications 4 3.1 Brief Overview of the Mobile Marketing Industry 9 3.2 Mobile Marketing Implications for Marketers 10 4.2 Future Trends 13 Conclusion 13 Appendix 14 References 15 “Mobile Marketing – Current Issues and Future Trends” 1.1 Introduction This report intends to explicate
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27 October 2013 Last updated at 12:10 GMT Kesha concert banned in Malaysia Promoters said they were ’distraught’ by the decision A planned concert by US pop star Kesha has been banned by Malaysian authorities‚ who say it would hurt cultural and religious sensitivities. Organiser Livescape said it had been notified about the decision the day before Saturday’s planned show in Kuala Lumpur. The singer had previously agreed to change her song lyrics and wardrobe to comply with rules for performers
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Current Issues IPL: Boon or Bane? IPL was started with much fanfare in 2008. It was regarded as the next big thing in cricket. Under the able guidance of Lalit Modi‚ it started off really well. It was inspired by the highly popular EPL (English Premier League). Since its inception‚ it has caught the eyes of players and viewers alike. It brought Bollywood and corporates under one roof. It resulted in a huge amount of money being poured into the game. Presence of Bollywood stars during matches raised
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Current Issue Assignment This current issue aim to examine the relationship between the practices of soft quality management and hard quality management. Moreover‚ this study also aims to investigate the direct and indirect effects of soft and hard quality management. From this case‚ quality gurus suggest that quality management is the key to the improvement of performance (Deming‚ 1982; Juran‚ 1988). Quality management practices can be classified into two groups which are the management system
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Current Issues in International Marketing Management Jan Napoleon Saykiewicz‚ Ph.D. Duquesne University A.J. Palumbo School of Business Administration John F. Donahue Graduate School of Business Submitted for The International Conference Innovation in Management Poznan University College of Business and Foreign Languages June 29-30‚ 2006 Poznan‚ Poland Current Issues in International Marketing Management Contemporary international‚ multinational‚ or global marketing managers frequently
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Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these
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ENGL 1113: English Composition I Writing to Convince Essay Prof. Wise For this assignment‚ you are to select a topic that is somewhat global in nature and inspired from your reading Dr. Seuss using one of the Dr. Seuss stories‚ analyze the plot of the story to identify and explain the subtext of the story—the author’s theme or underlying lesson about something more than the literal story research some helpful background information that the author Dr. Seuss may have known or used to develop
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ONE MALAYSIA Thesis statement: As Malaysia is slowly growing to be a worldwide well known country‚ there many ways that the concept of `One Malaysia` can be introduced to the world. Topic Sentence 1: The first way we can do is in terms politics and leadership. • Responsibility of our Prime Minister to make a diplomatic relation with other countries. • Government has a right to do organization to promote One Malaysia. • Worldwide conference; so that Malaysia
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International Economic Issues EXEE 2108 Dr. Mohamed Aslam bin Gulam Hassan TIME:3-4 PM TUTORIAL 7 Prepared by: HAO SI QI EEE100711 ZHANG YUN FEI EEE100717 (a)“Euro zone crisis is dragging the world economy into wide depression in 2013”. Do you agree with the statement? Explain. I am agreeing with the statement. Euro zone crisis is an ongoing financial crisis that has made it difficult for some countries in the euro area to repay
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