strategy‚ co-branding position matrix‚ and co-branding strategies respectively. We also utilize certain real-world cases in order to demonstrate our notions. Finally‚ this research aims to provide clues and a roadmap for future research in co-branding issues. INTRODUCTION Co-branding‚ is a marketing arrangement to utilize multiple brand names on a single product or service. Also‚ co-branding can be seen as a type of strategic alliance between two parties. Basically‚ the constituent brands can assist
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Current Issues in Psychopharmacology Paper: Deliberate Self-harm and Anti-depressants Small pox‚ measles‚ influenza‚ yellow fever and cholera: all have one thing in common; they all are epidemics that have crossed over America in waves. Epidemics happen every year; the current epidemic America is preparing for is the H1N1 swine flu. Small pox‚ measles‚ and influenza are just a few of the epidemics seen in America; but‚ what about the forgotten epidemics; the unexplained illnesses that have
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CURRENT ISSUES IN TOURISM Identifying a certain sector of Tourism Industry that should be develop and proper allocation of budget is one of the biggest problems we are facing. Because some people in charge are just wasting the budget in unplanned projects. The proposed budget is not enough to support the needs of the Tourism Industry. People in charge are not only the one who will take the responsibility of improving and developing our country into more palatable when it comes to Tourism Marketing
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Nowadays‚ one of the current moral issues that Malaysia facing is growing of abandoned babies. Sixty-five infants have been found in last year‚ and most of the infant were dead by the time they were discovered. They were found in streets‚ river‚ jungle‚ rubbish bins‚ and even on doorsteps. The latest dead infant was found floating in Sungai Kroh 42/2 milestone‚ Jalan Ipoh. The discovery was made about 4pm by patrol policemen from the Jinjang station while passing through the area before removing
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Political Issues with the Current Immigration SOC/315 December 12‚ 2011 Political Issues with the Current Immigration “In the wake of the Civil Rights Act of 1964‚ Congress passed the Immigration Act of 1965. This new law abolished the national origins quota system and barred racial considerations from expressly entering into decisions about immigrant visas; it also imposed for the first time a ceiling (120‚000) on migration from the Western Hemisphere.” (Johnson‚ 2006). Historical Framework for
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In 1865‚ Hong Kong and Shanghai Banking Corporation (HSBC) was founded to meet the demand for local banking facilities in Hong Kong and on the China coast. The increasing and frequent trade was undertaken between Europe‚ India‚ and China‚ which contributes to the extension of the bank. HSBC now is one of the world’s largest banks with extensive international operations. Although the bank rapidly expanded across the globe‚ HSBC retained a clear focus on China market. In view of these changes of HSBC’s
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Contemporary Issues in Human Resource Management Practice (HRMN495 - 6381) Plan for Human Resource Transformation - 18th Military Personnel Section Stacy Mercado April 17‚ 2011 INTRODUCTION The purpose of this assignment is to design a comprehensive human resource (HR) business strategy of a military unit that I examined. I previously discussed their numerous tasks along with the demands a military unit encounters. A military HR department does more than just
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Current Ethical Issues Kylie Davis XMGT/216 Debbie Pryer The Baderman Island Resort first opened in 2004 and is managed by the Boardman Management Group. Baderman Island features three different hotels and caters to both business and pleasure. The food is amazing and the 24 hour room service is even better. Along with housing and dinning Baderman Island offers plenty of activities to keep families busy having fun or to help the stressed businessman relax. On the Baderman Island
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Current Ethical Issue Kudler Fine Foods is the organization I chose to create my Ethical Program for my final presentation. Kathy Kudler is the creator and owner of a unique gourmet store; this not your everyday grocery store. Kudler Fine Foods is a unique gourmet store that offers a wide selection of quality meats‚ seafood and wines. The store sells fresh baked bread and produce‚ including dairy products too‚ which Mrs. Kudler’s stands behind its freshness. Kathy Kudler only uses the highest
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Kaila Buffis 9/17/08 Current Issue The article I found is most related to Chapter 4‚ “Diversion and Probation”‚ because it looks at how probation is a great way to help juvenile offenders get back on their feet. The article is about the positive changes that juvenile offenders in California have made due to an increase in probationary programs. The probation departments in California have changed the way they operate and by doing this have accomplished something extraordinary. Originally‚
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