Sandhusen S. L. (2000). Marketing. 5th ed. NewYork. Barron’s Educational Series Belch G Baines P‚ Fill C and Page K - Marketing (Oxford University Press‚ 2008 ISBN 978- 0199290437 Kotler P et all - Principles of Marketing‚ 5th Edition (Financial TimesjPrentice Hall‚ 2010) ISBN 978-0273743279 Levens M - Marketing (Pearson Education‚ 2009) ISBN 978-0137013296 Pride W F and Ferrell 0 C - Marketing (Houghton Mifflin‚ 2007 ISBN 978-0618799701 Solomon M R et al - Marketing: Real People‚ Real Decisions
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(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday‚ 19 th March‚ 2009) Annexure – III UNIVERSITY OF DELHI MASTER OF COMMERCE (M.COM.) (Revised Semester based Course Proposal) Rules‚ Regulations and Course Contents Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011 M.Com. Syllabus as per revised course structure to be effective
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road have made walking on placements dangerous. All of us‚ as concerned citizens‚ have discussed these problems in various meetings. We have come up with the following proposals. These I will endeavor to introduce to you along with problem: The green road is no longer green. All the trees and shrubs have been cut. There is a heavy pall of smoke over it. We propose restricted vehicular movement. Use of anti-pollution device be made compulsory on all vehicles. Planting and nurturing of plants and
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Love for all‚ hatred for none Love brings peace in our lives. Where ever there is a love there is peace whether it’s a house‚ a community or the world but the pace at which peace is fast disappearing from the world today has caused each sane and sensible person to worry. Now a days the world is facing the threat of the third world war because of the present social ‚ political and religious situation all around the world. To make this world a peaceful place what we need now is love for all‚ hatred
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national and global scale Tourism is the world’s largest and fasted growing economic activity. It consists of a multitude of both positive and negative impacts on people’s lives and the biophysical environment. A suitable balance must be established between the environmental‚ social and economic impacts of tourism in order to ensure its long-term sustainability and in prosperity as a mutually beneficial economic activity on a global and national scale. Achieving sustainable tourism is a continuous process
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Introduction The key to the ingredient of the marketing management is through the process of planning the marketing strategy and creativity will be the guide in all marketing activities of the company. Based on case study Huello I’m going to assess the company background to the case problems and opportunities‚ to find a way of characterising the attributes of a Travel Agent environment. The case is all about Huella Online Travel faces several challenges in penetrating the Hong Kong market. While
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Equality for All Illegal‚ unconstitutional‚ disgusting and sinful are only a few words people use to describe what I consider a personal right. Gay marriage has been a topic of discussion in the United States for the past couple years. Lately the subject has increased along with the arguments from both sides of the spectrum. I am a gay male and look forward to finding the man of my dreams and marrying him some day but this can only happen if the minds of certain individuals change along with
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1. What is meant by culture? Culture exists in every society. It is the specific learned norms based on attitudes‚ values and beliefs. It shares by a large group of people. Culture is often based on long standing traditions that have been passed from elders to the younger generation. Culture not only influences daily life but also affects business transaction that takes place in that community. Culture can vary from country to country and even area to area doing business in a foreign country can
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Culture in organisational change Culture of different countries: Hofstede (1980) and his power distance rating. Nestle – have offices in Switzerland and the Phillipines‚ and need to implement changes from top down in the Phillipines compared to Switzerland – as there is a high power distance (Hofstede 1980) so the staff would not take note of the changes if it was not communicated from Management NHS – trying to implement similar culture to Virginia Mason‚ which is based on the Toyota Production
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“Love is not all” by Edna St. Vincent Millay is a sonnet about love written in iambic pentameter‚ with traditional structure and follows traditional sonnet rules. It expresses the confusion and emotion of the poet in a way to give the reader the idea that he has suffered or is suffering. It also goes from speaking broadly about love‚ to making it more specific and then finally making it personal with the last line. After the first eight lines of the poem the speaker completely flips the way the poet
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