ASTRO AIRLINES (case analysis) NAME : MUSTAFA KAYNAKCI DATE : 10.11.2011 Issue in the case The main issue in the case is all about failing to manage success after successful beginning. The leader in Astro Airlines Arthur Burton could not maintain the growth of its company. Being visioner‚ dynamic‚ stirring speaker and inspirational leader of Burton could start the airlines with reduced fare‚ innovating ticketing style‚ low cost service
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Case Study in Marketing Pegasus Airlines Abalajon‚ Laila Marie Abellar‚ Jay Ann Acosta‚ Ma. Victoria Allado‚ Nile Alric Anoran‚ Rayshei Barbas‚ Raiza Grace Tuesday and Thursday‚ 3:00-4:30pm June 25‚ 2013 I. Statement of the Problem It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers. II. Areas of Consideration A. Strengths • Offers customer
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Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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Service Marketing ------------------------------------------------- ------------------------------------------------- COURSE WORK TITLE (Assignment No. and/or essay/dissertation title) A CASE STUDY ON CUSTOMER ACQUISITON AND RETENTION ON THE AIRLINE SERVICE INDUSTRY DEADLINE DATE: 13 July 2012 I certify that this assignment is my own work. It does not reproduce anyone else’s work without proper acknowledgement. Signed By: Alexander Glenn Sugiarto Date: 10 July 2012 Tick the appropriate
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Hub of the World Emirates is one of the fastest-growing and most profitable airlines in the world. Yet the secret of its success is largely unknown outside the Arab world. Donald N. Sull‚ Sumantra Ghoshal and Felipe Monteiro unveil some of the mystery that shrouds a national carrier that enjoys no state handouts – and treats its employees as a giant family. The ess than two decades after its foundation‚ Emirates placed the biggest order in civil aviation history‚ for $19 billion worth of
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Malaysia Airline should reduce the price of ticket to attract more passengers. Although the profit will be reduce‚ but the increase of the number of passengers will cover it back. In long term‚ it will bring more benefit to the company. Malaysia Airline also needs to have more promotion to attract the low income of passengers. For example‚ promote special ticket for a group of students or for family to travel during the school holiday. This is because during holiday‚ many of the students and family
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Airline Alliances an Analysis Introduction: Liberalisation of the Airline Market now allows carriers to engage in alliances to form more powerful synergy’s and capture a larger share of the market. Since the introduction of The Airline Deregulation Act in 1978 in North America and similar acts worldwide the aviation industry has become one of the fastest growing industries. The main objective of this was to allow the market place to influence the development of airlines. The main development from
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uth-West AirlineA07-05-0006 Southwest Airlines 2005 You are now free to move about the country.™ In 2005‚ Southwest Airlines (Southwest)‚ the once-scrappy underdog in the U.S. airline industry‚ carried more domestic passengers than any other U.S. airline. The company‚ unlike all of its major competitors‚ had been consistently profitable for decades and had weathered recessions‚ energy crises‚ and the September 11 terrorist attacks. In recent years‚ Southwest had become more aggressive with its
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------------------------------------------------- SriLankan Airlines From Wikipedia‚ the free encyclopedia | This article may be written from a fan ’s point of view‚ rather than a neutral point of view. Please clean it up to conform to a higher standard of quality‚ and to make it neutral in tone. (January 2012) | SriLankan Airlines | | IATA UL | ICAO ALK | Callsign SRILANKAN | | Founded | 1947 (as Air Ceylon) | Commenced operations | July 1979 | Hubs | * Bandaranaike
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Climate change is a hot topic when it comes to politics and the laws surrounding them. With Donald Trump becoming president many policies currently in place could soon be changing. Many politicians believe it is a hoax. To completely understand the culture of climate change conspiracies theories‚ a complete understanding of global warming must be known. Climate change has a pretty set in stone definition‚ according to almost every climate scientist. While global warming is correct terminology‚ climate
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