Crunch What is the Crunch experience? What does the brand stand for? The founder of Crunch‚ Doug Levine‚ started the company with the intention to attract male fitness enthusiasts to aerobics by catering to female audience. The initial concept had a clear goal‚ but it did not work out as Doug planned. He ended up opening a chain of workout places that cater to both men and women. Crunch ’s competitive advantage lies in its ability to offer a fitness experience like no other fitness studio
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INTRODUCTION In India‚ a country where traditional medicinal and health practices like Ayurveda and yoga have promoted the idea of mental and physical wellbeing since ancient times‚ a new concept of wellness is emerging. No longer limited to health‚ nutrition and relaxation‚ the new multi-dimensional definition of wellness encompasses the individual’s desire for social acceptance‚ exclusivity and collective welfare. WELLNESS INDUSTRY The 2009 FICCI-Ernst & Young (EY) Wellness – Exploring the
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clubs to become a member. With more people wanting to work out and join these clubs‚ more gyms are being built. The market is projected to continue to rise over the next five years (IBISWorld‚ 2010). This is a sign that there is a need for fitness and the demand has to be met by creating more fitness ventures. Fitness is a $17.6 billion industry that has doubled in size in the last 10 years (Gold’s Gym‚ 2010). This is also an indication that there is a bright future for the fitness market.
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maintenance of machines expenses is around $1‚00‚000 a year and the number of users of the centre do not justify the expenses. The records show that 35 per cent use the facility out of which only 10 per cent are frequent users. We have an option to chare gym fees‚ allocate time slots and day-wise restrictions for employees. Additionally‚ the company can use the facility for alternative
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is made casual to provide customers comfortable experience that helps them perform bodybuilding and other exercises with ease. According to a 2009 report by the International Health‚ Racquet & Sports club Association (IHRSA)‚ the total number of gym memberships in the US is roughly 45.3 million‚ and about 64.9 million visitors in about 29‚750 health clubs . As more Americans are becoming more health conscience‚ and doctors constantly advocating more for daily physically activity‚ fitness clubs
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Bally Totally Fitness Case Study 1. What is this case about ? This case presents a case analysis concerning Bally Total Fitness a leading US health club operator. It focuses on Bally’s competitive challenges financial difficulties and implementation plan. It gives us a presentation of Bally’s history and its current situation from a leading firm to the difficulties faced last couple of years (Stock price collapsed and competition intensified); it also provides us a market analysis of the U.S club
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Section 1: Industry Overview 1-1: GoodLife Fitness Overview Background * Established 1979. * Canada’s largest and most successful fitness company. * Over 750‚ 000 members across Canada. * 1 in every 45 Canadians has a Good Life Fitness membership. * Approximately 275 clubs across Canada. * Employs over 9000 associates. * Awards include: * Canada’s 50 Best Managed Companies Platinum Member status. * 10 Most Admired Corporate Cultures
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they do participate in more than one service organization. Health clubs members’ agree toward the interest statement. They prefer to dress for comfort‚ eat healthy food over tasty ones and they do think that all of their families should belong to the gym. Health clubs members’ strongly agree toward the opinion statement. They believe that maintaining fitness level is the most important thing‚ the world is overwhelmed with obesity issue and they agree that PE was one of their favorite subjects. In
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new business. As a ‘no-frills’ type of fitness center‚ Snap Fitness offers its customers convenient‚ 24-hour access‚ hassle-free work outs without an annual contract. The company offers assistance in site selections‚ the build out and design of the gym‚ in-house financing‚ franchisee training sessions‚ and continued training support to promote successful franchise operations (Snap Fitness‚ 2011). Snap Fitness Costs The initial investment
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industry has maintained steady growth‚ with gym membership rates growing consistently and profit remaining solid. Demand for gyms health‚ and fitness clubs will continue to grow over the next five years. The reason for the growth is the general public is becoming more health conscious and the aging population places a greater emphasis on staying fit (http://www.ibisworld.com/industry/default.aspx?indid=1655). People who are fitness savvy will be found in gym facilities‚ marathons‚ runs‚ relays‚ sport
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