Goodlife Fitness
Section 1: Industry Overview
1-1: GoodLife Fitness Overview
Background * Established 1979. * Canada’s largest and most successful fitness company. * Over 750, 000 members across Canada. * 1 in every 45 Canadians has a Good Life Fitness membership. * Approximately 275 clubs across Canada. * Employs over 9000 associates. * Awards include: * Canada’s 50 Best Managed Companies Platinum Member status. * 10 Most Admired Corporate Cultures Award. * CVCA Entrepreneur of the Year award. * Platinum club member award (GoodLife, History and Founder of GoodLife Fitness). * Community Involvement; * The Good Life Kids Foundation. * The Kilee Patchell-Evans Autism Research Foundation (founded in 2003). * GoodLife labeled chocolate milk as their official recovery beverage in order to support the local Dairy Farmers of Canada (DFC).
Business Objectives/Mission & Unique Selling Proposition * To give every Canadian the opportunity to live a fit and healthy Good Life. * To help corporate Canada achieve health and wellness. * Simple Philosophy: Caring - unmatched customer service. * The GoodLife Culture.
GoodLife Fitness prides themselves on their outstanding customer service and their commitment to core values. It is expected that all GoodLife Employees live the GoodLife culture on a daily basis.
SMART GOALS
Specific:
The objective in which all GoodLife Fitness associates strive to achieve is to increase their membership base while creating a positive and inspirational environment for members to exercise. They attempt to stand out from other fitness companies by displaying that they are more than just another facility with services and equipment.
Measurable:
GoodLife Fitness continues to track new and current clients through their existing database. Growth over time is determined by the number of new members in each specific
1-1: GoodLife Fitness Overview
Background * Established 1979. * Canada’s largest and most successful fitness company. * Over 750, 000 members across Canada. * 1 in every 45 Canadians has a Good Life Fitness membership. * Approximately 275 clubs across Canada. * Employs over 9000 associates. * Awards include: * Canada’s 50 Best Managed Companies Platinum Member status. * 10 Most Admired Corporate Cultures Award. * CVCA Entrepreneur of the Year award. * Platinum club member award (GoodLife, History and Founder of GoodLife Fitness). * Community Involvement; * The Good Life Kids Foundation. * The Kilee Patchell-Evans Autism Research Foundation (founded in 2003). * GoodLife labeled chocolate milk as their official recovery beverage in order to support the local Dairy Farmers of Canada (DFC).
Business Objectives/Mission & Unique Selling Proposition * To give every Canadian the opportunity to live a fit and healthy Good Life. * To help corporate Canada achieve health and wellness. * Simple Philosophy: Caring - unmatched customer service. * The GoodLife Culture.
GoodLife Fitness prides themselves on their outstanding customer service and their commitment to core values. It is expected that all GoodLife Employees live the GoodLife culture on a daily basis.
SMART GOALS
Specific:
The objective in which all GoodLife Fitness associates strive to achieve is to increase their membership base while creating a positive and inspirational environment for members to exercise. They attempt to stand out from other fitness companies by displaying that they are more than just another facility with services and equipment.
Measurable:
GoodLife Fitness continues to track new and current clients through their existing database. Growth over time is determined by the number of new members in each specific