Marketing Myopia In this article‚ author Theodore Levitt explores the major factors that have an impact on the growth opportunities for organizations. With the help of examples from different industries such as the movie industry‚ the automobile industry‚ the petroleum industry‚ the grocery stores etc.‚ he highlights some common misconceptions and strategic errors made by firms that have led or may lead to their subsequent failure. The main point that he makes is that most of these organizations
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In Burrow-Sanchez (2006) article‚ he several key points a professional counselor must keep in mind when counseling adolescents who are abusing drugs and alcohol. Three of the key points are treatment approaches‚ the risk factors‚ and creating a working relationship with the adolescent. The more popular treatment approach is the Cognitive-behavioral theory. This theory is a combination of classical/operant learning theory‚ cognition‚ and social learning theory. The cognitive-behavioral therapy helps
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“We can begin to explore the lineage of women as tale-tellers in a history that stretches from Philomela and Scheherazade to the raconteurs of French veillees and salons‚ to English peasants‚ governesses‚ and novelists‚ and to the German Spinnerinnen and the Brother’s Grimm.” (53-54) In the chapter “To Spin a Yarn: The Female Voice in Folklore and Fairy Tale” from Fairy Tales and Society: Illusion and Paradigm‚ Karen E. Rowe explores the depth and history of voicelessness of women and how the combination
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There are two types of cloning: molecular cloning and animal cloning. The concept of molecular cloning includes producing bacteria host cells‚ which contains an additional piece of DNA it did not possess originally‚ and allows it to reproduce exponentially. By doing this‚ the inserted gene is also reproduced. The presence of the new gene could allow the cell to synthesize a protein coded for the gene‚ could allow the cell to carry out other useful processes‚ or could give the cell a desirable characteristic
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The contribution of Mark Hymans article is to make people aware that all calories are not the same just because the calorie amount is the same. Different food affects our bodies differently which is important to know due to the new interest in fitness and health because people that are
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In the article “Grace is A Gift”‚ the author‚ Laura Durham‚ tells a story to the audiences about her childhood and a life lesson that she was learned from it. When Laura is in third grade‚ her teacher plans activities to celebrate the Easter Day. She is very excited and can’t not wait to prepare the eggs for the party. In the day before the Easter Day‚ the teacher says all of the students will celebrate the Easter Day on Friday. Moreover‚ they must bring the spelling tests with their parents signed
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Summary:Working at McDonalds In the article‚ Working at McDonalds‚ Sociologist‚ Amitai Etzioni speaks about how teenagers don’t benefit as much from a McDonalds job. Etzioni start off by saying there are over two-thirds of high school students who works at McDonald‚ and many believe fast food is a good first step in the right direction. Fast food restaurants‚ pay more than an average teenagers job‚ but there are downfalls to it. Etzioni has a few examples‚ to prove his claim. He believes there are
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information‚ easier to read‚ however is more expensive. ! ! Apples‚ oranges and outliers: New accounting metrics are being implemented to measure things like market value and intangibles to give investors more info on their business. This causes relevance of info to be lower. ! ! Four Reasons Non-GAAP Metrics Are Exploding: 1) companies want to report smooth results whereas users want to see a fair representation of their current situation. 2) historical costs do not represent the
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hope that my business idea can become a reality. If I tweak my idea and I actually try to make this business plan reality I think that people will actually help me fund my project if I put it on Kickstarter or look for angel investors. I read an article about Kickstarter and the people that post their ideas there. Some of these people started with no money and only an idea. After showing their idea to the right people these young entrepreneurs were able to get money for their projects and eventually
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According to a June 5‚ 2013 news article in the MSNBC Post‚ “China’s strength could become its weakness”‚ by John W Schoen talks about why China is imbalanced. China economy is based on very little regulations. China is trying to allow market forces to set interest and exchange rates and encourage greater competition from privately owned companies in Beijing. Considering this was to happen‚ China would then need to look into protection of intellectual property. That’s when it becomes a problem for
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