Objective Costco operates membership warehouses based on the concept which offers member low prices on a limited selection of nationally branded and selected private–label products in a large range of merchandise categories which produce high sales volumes and rapid inventory turnover. Combining the turnover with the operating efficiencies achieved via volume purchasing‚ efficient distribution and reduced handling of merchandise in no-frills‚ self-service warehouse facilities allows Costco to operate
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BUSINESS RESEARCH ON COSTCO WHOLESALE CORPORATION PRESENTED TO: TIM CARROLL PREPARED BY: YUZHEN LIN ID# 122629 CHENGKAI LV ID# 126218 February 14‚ 2014 TABLE OF CONTENTS 1. Executive Summary............................................................................................. 2. Company Analysis 3. Industry Analysis..............................................................................................
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Use the information in Figures 3.4‚ 3.5‚ 3.6‚ 3.7‚ and 3.8 (and the related chapter discussions on pp. 57-70) to do complete five-force analysis of competition in the North American wholesale club industry. 2. Do all three warehouse club rivals—Costco‚ Sam’s‚ and BJ’s Wholesale—have highly similar strategies? What differences in their strategies are apparent? Does one rival have a better strategy than the others? Does one rival have a somewhat weaker strategy than the other two? 3. Which of the
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Introduction Costco is the fifth largest general retailer in the United States. Currently‚ it operated 608 warehouses‚ of which 439 are in the United States and the rest are in Puerto Rico‚ Canada‚ Mexico‚ UK‚ Japan‚ Taiwan‚ Korea and Australia. They also have an online business as well as‚ Costco Travel to complement their warehouse operations. Costco actually focuses on selling their products to customers as a lower They gain an estimate of over $70 billion USD (2008) are generated through
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Case Study: Costco Wholesale Corp. Financial Statement Analysis (A) A-186A 1. Chief elements of Costco’s Strategy Costco’s strategy relies on 3 main components: Customers‚ Supplier and Operating efficiency. Costco delivers the value to its customers by: products provided by no more than 14% over distributors price‚ Lowest per unit price in the optimal container‚ Kirkland brand name quality at discount prices. Costco target the customer segment of middle class customers in addition to small business
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that Costco is paying their employees “commendably” better. As demonstrated in figure one‚ the average wage for a Cost Co cashier‚ after 5 years of employment is approximately 64% higher than that of an employee at the Wal-Mart Empire (McArdle 2012). Moreover the commentary of Business Week Magazine quotes "At Costco‚ it ’s better to be an employee or a customer than a shareholder‚" says Deutsche Bank”. By showing generosity to employees‚ they are able to retain them (Commentary:The Costco Way
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great bargains and Costco is setup to keep the customer coming back to find them. 2. What are the chief elements of Costco’s strategy? How good is the strategy? The cornerstone of Costco’s strategy was low prices‚ limited selection‚ and a treasure-hunt shopping environment. Chief elements of Costco’s strategy were low prices‚ limited selection‚ and a treasure-hunt shopping environment. The ultra-low pricing strategy includes a mark-up capped at 14% and Kirkland‚ a Costco brand designed to be
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Costco has developed a brand named Kirkland. The Kirkland brand has the Costco expectation to be equivalent or better than national brands. A continual product improvement is the exact objective for the maximum competing goal. Product quality and price comparison is continuously revisited by the internal Costco research team. Sam’s club is a division from the Wal-Mart Corporation. Although Sam’s and Costco have a close race‚ there is an outstanding difference
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Costco: Steering Into the Blue Ocean Background: Costco’s first location opened in 1976 in Moreno Boulevard‚ San Diego. Costco was originally named Price Club and later merged with Costco in 1993 by 1997 all the warehouses were renamed Costco Wholesale Warehouses. Costco was a small business but was very ambitious and thus expanded into warehouse clubs. Currently‚ Costco operates more than 663 warehouses and is a global powerhouse. Its total sales have surpassed $64 billion in recent years.
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company’s ability to function in global market. For Costco‚ environmental factors have a powerful impact on business because it typically doesn’t have any control. Since‚ environmental factors do not have any control and limitation it brings many challenges and threats to the success of the business. Political factors: Political factor play a huge role in determining the factors that impact the Costco wholesale profitability in a certain country. Costco is a global company and operate its business globally
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