Swot Analysis Of Costco
Costco: Steering Into the Blue Ocean
Background: Costco’s first location opened in 1976 in Moreno Boulevard, San Diego. Costco was originally named Price Club and later merged with Costco in 1993 by 1997 all the warehouses were renamed Costco Wholesale Warehouses. Costco was a small business but was very ambitious and thus expanded into warehouse clubs. Currently, Costco operates more than 663 warehouses and is a global powerhouse. Its total sales have surpassed $64 billion in recent years.
SWOT Analysis
Strengths: Costco offers a variety of products at competitive prices usually much lower than direct competitors. They have control over their volume purchasing and have efficient distribution centers that enable them to provide low …show more content…
Works Cited
"Costco Wholesale Corporation." One Source. Avention, Inc, 2015. Web. 01 Mar. 2015.
"2013 10K." Form 10K. SEC, n.d. Web. 02 Mar. 2015.
"Costco Income Statement." COST Income Statement | Costco Wholesale Corporation Stock Yahoo! Finance. N.p., n.d. Web. 02 Mar. 2015.
Luling, Todd Van. "11 Things You Didn 't Know About Costco." The Huffington Post.
TheHuffingtonPost.com, 07 Feb. 2014. Web. 02 Mar. 2015.
"AmEx-Costco Divorce Shakes Up Card Industry." WSJ. Wallstreet Journal, 12 Feb. 2015. Web.
02 Mar. 2015.
“Are More Affluent People Hard Hearted? The Marketplace of Life: Costco.” One Woman Life Post themarketplace.com, 13 Jan. 2011
“Taking Stock In Costco Wholesale Corp. (COST)” Grufocus, NurseB911 Post. grufocus.com/news, 21 Oct. 2008
MarketingCharts Staff. "Amazon Attracting High-Income Customers." MarketingCharts. N.p., 17 Dec. 2013. Web. 03 Mar. 2015.
Morris, Tim. "Understanding Costco." Coriolis Research 23.2 (2004): n. pag. Web.
Roth, Carol. "Amazon 's Secret Weapon (No, It 's Not Drones)." CNBC. CNBC LLC., 14 Jan. 2014. Web. 03 Mar.
Background: Costco’s first location opened in 1976 in Moreno Boulevard, San Diego. Costco was originally named Price Club and later merged with Costco in 1993 by 1997 all the warehouses were renamed Costco Wholesale Warehouses. Costco was a small business but was very ambitious and thus expanded into warehouse clubs. Currently, Costco operates more than 663 warehouses and is a global powerhouse. Its total sales have surpassed $64 billion in recent years.
SWOT Analysis
Strengths: Costco offers a variety of products at competitive prices usually much lower than direct competitors. They have control over their volume purchasing and have efficient distribution centers that enable them to provide low …show more content…
Works Cited
"Costco Wholesale Corporation." One Source. Avention, Inc, 2015. Web. 01 Mar. 2015.
"2013 10K." Form 10K. SEC, n.d. Web. 02 Mar. 2015.
"Costco Income Statement." COST Income Statement | Costco Wholesale Corporation Stock Yahoo! Finance. N.p., n.d. Web. 02 Mar. 2015.
Luling, Todd Van. "11 Things You Didn 't Know About Costco." The Huffington Post.
TheHuffingtonPost.com, 07 Feb. 2014. Web. 02 Mar. 2015.
"AmEx-Costco Divorce Shakes Up Card Industry." WSJ. Wallstreet Journal, 12 Feb. 2015. Web.
02 Mar. 2015.
“Are More Affluent People Hard Hearted? The Marketplace of Life: Costco.” One Woman Life Post themarketplace.com, 13 Jan. 2011
“Taking Stock In Costco Wholesale Corp. (COST)” Grufocus, NurseB911 Post. grufocus.com/news, 21 Oct. 2008
MarketingCharts Staff. "Amazon Attracting High-Income Customers." MarketingCharts. N.p., 17 Dec. 2013. Web. 03 Mar. 2015.
Morris, Tim. "Understanding Costco." Coriolis Research 23.2 (2004): n. pag. Web.
Roth, Carol. "Amazon 's Secret Weapon (No, It 's Not Drones)." CNBC. CNBC LLC., 14 Jan. 2014. Web. 03 Mar.