I. COSTCO WHOLESALE CORPORATION Jim Sinegal (cofounder dan CEO Costco Wholesale) sedang mengusahakan Costco menjadi 4 retailer terbesar di US dan 7 terbesar di dunia. Jim Sinegal berusia 70 tahun‚ suka berpakaian santai‚ pekerjaannya menuntutnya untuk berkeliling cabang Costco (8-10 cabang setiap harinya). Jim mentraining karyawannya agar memberikan ucapan selamat datang kepada pelanggan karena Jim ingin menjadi “first name basis” di benak pelanggannya. Jim Sinegal adalah orang sibuk karena
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Costco Wholesale Corporation is known to be the largest American membership-only warehouse club that provides a wide selection of merchandise. As of 2016‚ Costco was the world’s number 1 retailer of organic foods‚ beef‚ chicken‚ and wine. Needless to say‚ Costco has built an entire empire selling products in bulk‚ but hasn’t felt the need to transfer that strategy online. In the past‚ Costco has done great but with the upcoming competition from online shopping has become a huge problem for the company
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I have chosen Costco as my focus‚ which is a large player in the Wholesale industry that vows to be fair to everyone involved in their business. The company strives to do things the right way which will be proven through the analysis of their Mission Statement‚ Press Releases‚ and a Forbes Article. Mission Statement: The Costco mission statement is short and simple. Costco states that their main priority is to provide members with quality goods and services at the lowest prices but that they will
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Competitive Analysis SWOT analysis of Costco Wholesale Co. Costco Wholesale Corporation is the world’s largest membership warehouse club chain based on sales volume. Sales for the fiscal year ending September 30‚ 2008 were almost $71 billion (www.online.wsj.com). Costco was founded in Kirkland‚ Washington by James Sinegal and Jeffrey Brotman. Costco opened its first warehouse in Seattle‚ Washington‚ on September 15‚ 1983. Costco is headquartered in Issaquah‚ Washington (www.hoovers.com)
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Costco Wholesale Corporation operates an international chain of membership warehouses‚ mainly under the "Costco Wholesale" name‚ that carry quality‚ brand name merchandise at substantially lower prices than the merchandise typically found at conventional wholesale or retail sources. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Individual consumers may also purchase for their personal needs. Costco’s
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Costco: Doing Business the Honest Way While many companies find the need to take shortcuts and do whatever it takes to make the most profit‚ Costco finds the need to make its customers happy and its employees happier… and they still come out on top. Costco puts moral values above everything which only helps the company thrive more. They give every employee the same chance to rise in the ranks of the company‚ as well as making sure every employee makes living wage with the position they are currently
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MTV Case- SWOT Analysis Strengths Because of MTV’s connection to popular culture‚ it attracts the young adult population‚ who are some of the strongest money spenders‚ to be their number one demographic of viewers. It is effortless for young adults to be loyal to MTV because it shows them what they want‚ such as coverage on music‚ lifestyle‚ fashion‚ and film. Having the loyalty of the young adult population is very important to MTV’s success because this demographic is typically known for
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Costco:Internal / External Analysis Table of Contents INTERNAL ANALYSYS: • About Costco • Mission Statement • Corporate Governance & Stakeholder Management • Locations • Strategic Objective • Primary Activities • Support Activities • Costco Membership • Financial • Net Income • Net Sales • Membership Fees • Gross Margin • Selling‚ General & Administrative Expenses • Cash Flows • Expansion Plans • Conclusion EXTERNAL ANALYSIS • Demographics • Socio-cultural • Political/Legal
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The Ritz-Carlton Hotel Company has a long and intriguing history dating back to the late 1800’s. The hotel company has always been a company that focused on excellent personalized service that would satisfy even the most discerning guests. From 1983-1997 is when the hotel truly grew from one hotel to an international tycoon in the industry. Suffering from two world wars and a great depression they took one single hotel out of Boston and turned the organization into one of the most successful hotel
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| Promotion Strategy: Costco Wholesale | | Introduction and Competitive Landscape Our general findings about Costco are that it is an all-around great‚ moneymaking‚ expanding company. To start off‚ Costco is a membership warehouse that offers its customers low prices on exclusive‚ private-label products in a wide assortment of merchandise categories that generate high sales volumes and quick inventory turnover. A combination of this turnover‚ resourceful distribution‚ merchandise with
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