DATE :- 08/09/2008 CHOCOLATE MARKET ANALYSIS NAME :- ARCHANA MANI ROLL NO :- 03 CLASS :- MMS 2008-10 DIVISION :- A NO. 1. 2. CONTENTS INTRODUCTION PESTND ANALYSIS 2.1 EXTERNAL ENVIRONMENT 2.2 DEMOGRAPHICS 2.3 SOCIO-CULTURAL 2.4 TECHNOLOGICAL 2.5 LEGAL BIG PLAYERS 3.1 NESTLE INDIA LTD 3.2 SWOT ANALYSIS 3.3 CADBURY INDIA LTD 3.4 SWOT ANALYSIS AMUL LTD CADBURY & NESTLE ANALYSIS 5.1 STRATEGY 5.2 MARKET COMPETITION 5.3 GENERIC COMPETITION 5.4 STRATEGIES TO KILL FAKE BRANDS PRICING TARGET
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Environment Market/ Company Information Cadbury officially known as Cadbury Enterprises‚ is a British confectionary company owned by Mondelez International (Reuters 2010) Cadbury was first established in Birmingham‚ United Kingdom by John Cadbury in 1824 ( Cadbury 2013) and its headquarters are based in‚ Uxbridge London. Today Cadbury is best known for many of its different confectionary products‚ which include Dairy milk‚ Crème Egg and Roses (Reuters 2010). Dairy Milk was introduced in 1905 and by 1914
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independent group of students and was designed to investigate the current condition of Cadbury internally and externally as well as to think of venturing into a new protein-based confectionery product line. Overview This report was written in conciseness and clarity to provide insights into Cadbury from the history to the marketing theories they have applied. The information regarding the internal and external situation of Cadbury and conclusions drawn from the applied marketing theories in this report were
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ENVIRONMENTAL ISSUES IN DAIRY PROCESSING The dairy industry handles large volumes of milk‚ and the major waste material from processing is the water. The water removed from the milk can contain considerable amounts of organic milk products and minerals. In addition cleaning of plant results in caustic wastewater. This article discusses the impact wastewater would have if released in the environment‚ methods to minimise the amount of both the organic and inorganic material in the wastewater
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Milk is a nutrient-rich power-house that benefits people of all ages‚ from infancy to well into their golden years. Studies have shown milk to help build strong teeth and bones‚ manage blood pressure‚ aid in weight management‚ and can be used as a great tasting post workout recovery drink. These are some of the reasons I choose to drink milk and to give it to my family. It is true that humans are the only mammals to drink milk after being weaned‚ and they are also the only ones to drink milk from
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: CSR also stands for Corporate‚ Social‚ Responsibility and is the responsibility of the organization on the impact of its decisions and activities it conducts that contributes the environment‚ the community and the business itself. Through ethical choices‚ sustainable development and taking considering the expectations of the stakeholders‚ the company can create a sustainable approach which grows community value and employees values‚ which therefore increases the efficiency of the efficiency and
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DAIRY Africa is fighting back against vitamin and mineral deficiencies Micronutrient malnutrition is recognised as one of the most serious obstacles to human development and survival. Nowhere is this more evident than in sub-Saharan Africa. The good news‚ however‚ is that many countries have made significant progress in ensuring that women and children have access to essential vitamins and minerals to combat this “hidden hunger”. Malnutrition is still a major underlying cause of child mortality
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Dairy Farming: Dawn to Dusk They say you never know what you have until it is gone. This may sound cliché but I can relate to this one hundred and ten percent. From the time I was born‚ my farm was always alive. There was an enormous amount of energy and atmosphere around my house. We raised dairy cows and if you are familiar with dairy farming‚ you know that it gets to be quite a task. It is a year round job that requires a large investment of your time. It involved my entire family – my parents
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SLIDE 1 The FAO Intergovernmental Group (IGG) on Meat and Dairy Products represents a forum for intergovernmental consultation and exchange on trends in production‚ consumption‚ trade and prices of meat and dairy products‚ including regular appraisal of the global market situation and short term outlook. The Group considers changes in national policies and examines their international effects referring to the current and prospective market situation. The group meets once in each two years. The
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Chocolate. Just that word makes most peoples’ mouth water. It is a delectable substance that can be made into flakes that melt on your tongue‚ or into a delicious candy bar with nuts and marshmallow‚ or even just a plain old bar of straight chocolate. All contribute to the mild cravings some people feel towards chocolate. I chose this topic because chocolate is one of my favorite desserts and it has a rich history that very few people know. Chocolate has to start somewhere‚ besides a factory. Chocolate
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