MARKET DEFINITION 10 MARKET OPPORTUNITIES 11 COMPETITIVE ANALYSIS 12 COMPETITIVE ADVANTAGES 13 COMPETITORS’ POSITIONS 14 POTENTIAL FUTURE COMPETITION 14 BUSINESS STRATEGY 15 CUSTOMER INCENTIVES 15 ADVERTISING AND PROMOTION 15 SALES AND MARKETING 16 COMMISSION 17 OPERATIONS 17 PREMISES 17 CHOICE OF LOCATION AND PREMISES 17 HOURS OF OPERATION 17 EQUIPMENT 18 STAFFING 18 FORECASTING 18 SALES FORECAST 18 CASH FLOW PROJECTIONS 20 INCOME STATEMENT 20 BALANCE SHEET 21 PERFORMANCE RATIOS
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TO WHAT EXTENT HAS THE INCREASED AVAILABILITY AND ACCESSIBILITY OF INTERNATIONAL TRAVEL HAD AN IMPACT ON MODERN SOCIETY? In the last thirty years different societies have experienced a considerable number of changes in customs‚ beliefs and communication methods‚ citizens from Asia‚ America and Europe were more attracted to international travel and destroyed the frontiers paradigm creating an interlinked world. Currently‚ some international institutions such as the European Union‚ the Organisation
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appearance) and their health. Food marketing has been in the spotlight since rising obesity rates are threatening industrialised countries’ populations. Obesity rates and broader health concerns (such as diseases due to conservatives or additives) make marketing ethics in the food industry a relevant topic. After reading “Fast Food Nation” by Eric Schlosser (2001) and seeing the film “Super Size Me” by Morgan Spurlock (2006)‚ my interest for marketing ethics in the food industry began to grow. I realised
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Promotion of Health Tourism in India The global growth in the flow of patients and health professionals as well as medical technology‚ capital funding and regulatory regimes across national borders has given rise to new patterns of consumption and production of healthcare services over recent decades. The free movement of goods and services under the auspices of the World Trade Organization and its General Agreement on Trade in Services has accelerated the liberalization of the trade in health
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Unit 10: Marketing Management – Development of Concept 10.1 INTRODUCTION Marketing has become integral part of our day to day life. Formally or informally‚ people and organizations are involved in various activities that could term as marketing. A good marketing campaign is never a game of luck‚ but it is always‚ well-planned‚ well analyzed and well implanted strategy. A successful marketing is a perfect blend of science and art. A marketing strategy has to be creative unique and at the same time
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Tourism is a social‚ cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business / professional purposes. History has taught us that people travel and engage in tourism activities in increasing numbers when several basic conditions can be met. Before people can experience tourism they usually need at least:- 1. disposable income‚ ie. money to spend on non-essentials 2. leisure time 3. tourism
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In a newspaper article “Eco-tourism: It’s not easy being green”[1] dated in June‚ 2007‚ the author criticizing there are still ecological damages‚ especially the effect to the wild animals that accompanies the eco-tourism. It says‚ Eco-tourism‚ generally defined as “responsible travel to natural areas that conserves the environment and improves the welfare of local people”‚ is often misunderstood. And most of the travelers‚ even they are concerned about the environment of the places they visit
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effects of dealing with a disability in the Hospitality and Tourism Industry. There are many ways how disabled people can be affected in this area such as discrimination in employment‚ discrimination in being the customer‚ false advertisement and lack of support and facilities in the business. Whether it’s a mental disability such as dyslexic or a physical disability such as partially-sighted it can have an effect on both. For many in the tourism and hospitality world disabled people means wheelchair
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Travel Observations by Engelbert Kaempfer The German physician‚ Engelbert Kaempfer‚ was born in 1651 in the Westphalian town of Lemgo. Kaempfer did quite a bit of traveling throughout his life‚ and in September of 1690 Kaempfer’s ship arrived at the coast of Nagasaki‚ the only Japanese port that was open to foreigners at the time. Kaempfer visited Japan during the Tokugawa period‚ named for the Tokugawa Shogun who governed from 1603 to 1868. Kaempfer stayed in Japan for two years‚ and he wrote
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Gujarat Main article: Tourism in Gujarat [pic] [pic] The Palitana temple complex consists of more than 863 temples located on theShatrunjaya hills‚ exquisitely carved in marble. Gujarat‚ the seventh largest state in India‚ located in the western part of India with a coastline of 1600 km (longest in India). It is the tenth most popular state in the country for tourists with annual footfall of 18.9 million tourists.[8] Gujarat offers scenic beauty from Great Rann of Kutch to the hills of Saputara
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