2013 TABLE OF CONTENTS PAGE Declaration 3 1. Introduction 4 2. Quantitative content analysis 4 3. Media audience theory 4 4. Questionnaires surveys in media research 7 5. Self assessment and self reflection 9 Sources consulted 10 Declaration I hereby declare that this assignment is my original work‚ written by me and that is my own effort and that no part has been plagiarized
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1 MAIN ISSUE This research is a quantitative‚ cross-sectional‚ exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis. 2 RESEARCH CRITERIA The main research problem deals with the use of creative concepts in advertisements which is a mass media issue and therefore contributes to the existing knowledge in communication studies. The issue is also of interest
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or publications of others have been acknowledged by means of reference and techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements‚ referencing techniques and plagiarism. TABLE OF CONTENTS PAGE DECLARATION 1 MAIN ISSUE 1 2 RESEARCH CRITERIA 1 3 EXTENT 1 4 POPULATION 1-2 5 ASSUMPTIONS AND SUB-ISSUES 2 6 GOAL AND OBJECTIVES 2 7 RESEARCH QUESTIONS 2-3 8 THEORECTICAL
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or slogan. The underlying level is made up of hidden meanings. The combination of images‚ words‚ colors‚ and slogan must be interpreted by the audience or consumer.[67] The “key to advertising analysis” is the signifier and the signified. The signifier is the object and the signified is the mental concept.[68] A product has a signifier and a signified. The signifier is the color‚ brand name‚ logo design‚ and technology. The signified has two meanings known as denotative and connotative. The denotative
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Table of contents Summary: 2 Question 1: 3 Question 2: 4 Question 3: 5 Question 4: 6 Summary: Chad’s creative concept is a company producing and manufacturing wood furnitures. The company builds up a good reputation for creative designs and high-quality workmanship. In the beginning the primary idea of production was custom-made furniture and eventually the whole company was entirely focused on that. The customers specified their wishes and preferences of the kind of wood. The
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Chad’s Creative Concepts designs and manufactures wood furniture. Founded by Chad Thomas on the banks of Lake Erie in Sandusky‚ Ohio‚ the company began by producing custom-made wooden furniture for vacation cabins located along the coast of Lake Erie and on nearby Kelly’s Island and Bass Island. Being an "outdoors" type himself‚ Chad Thomas originally wanted to bring "a bit of the outdoors" inside. Chad’s Creative Concepts developed a solid reputation for creative designs and high-quality
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Burke Chad’s Creative Concepts Assignment Summary: Founded by Thomas Chad in Sandusky Ohio‚ Chad’s Creative Concepts is a furniture manufacturer whose roots lie in custom built furniture pieces. As a result of the company’s reputation of high quality pieces‚ Chad’s Creative Concepts has recently entered into the retail segment of the industry and has begun to produce select standard or mass produced furniture items. While sales are increasing and demand is on the rise‚ the company is currently
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To: Chad Thomas From:Consulting Subject: Growing Pains at Chad’s Creative Concepts Date: 01/12/14 Business Brief Chad’s Creative Concepts began as a manufacturer of high-quality‚ custom-made wooden furniture. The client base has been the vacation cabin residents surrounding its Sandusky‚ Ohio location. The company grew successful selling its custom furniture and eventually as sales increased‚ the sales force began selling to retailers. The furniture demanded by retailers is standardized
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Case 1: Chad’s Creative Concepts 1. This company needs to incorporate time for both custom and standard furniture. They need to allocate resources such as labour and equipment to each product line. This also involves employee hours and number of employees needed. Also‚ Chad should determine and assign better craftsman to more custom jobs‚ which are more difficult. The custom furniture is more costly and requires more skill‚ therefore individual workers need to spend more time and need more skills
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• Introduction• Case Findings• Problems• Reasons behind the problems• Questions and Answers • Chads Creative Concepts is a company foundedby Chad Thomas that designs and manufactureswood furniture.• The company began by producing custom-madefurniture and within a short duration developed asolid reputation for creative designs and high-quality workmanship.• As company’s reputation grew and salesincreased‚ the sales force began selling some ofthe pieces to retail furniture outlets‚ which ledthem
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