Creative Concepts

DECLARATION

I, the undersigned, I hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference and techniques.

I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism.

TABLE OF CONTENTS PAGE
DECLARATION
1 MAIN ISSUE 1
2 RESEARCH CRITERIA 1
3 EXTENT 1
4 POPULATION 1-2
5 ASSUMPTIONS AND SUB-ISSUES 2
6 GOAL AND OBJECTIVES 2
7 RESEARCH QUESTIONS 2-3
8 THEORECTICAL APPROACH 3-4
9 RESEARCH DESIGN 4
10 DATA-COLLECTION METHODS AND TECHNIQUES 4-5
10.1 The research method 4-5
10.2 Role of the researcher 5
10.3 Levels of measurement 5
10.4 Sampling method 5
10.5 Sampling size 5-6
10.6 Data-collection methods 6
11 DATA ANALYSIS 6
12 FINDINGS 6-7
• Advertisement 01: Ponds 6-7
• Advertisement 02: IQ Academy 7
• Advertisement 03: Anusol pain relief ointment 8
• Advertisement 04: Drum family protector plan 8
• Advertisement 05: MTN contract cellphones 9
• Advertisement 06: Herbex fat attack tablets 9
• Advertisements 07: Vaseline cream 10
• Advertisement 08: Clere radiance cream 11
13 CONCLUSIONS 11-12
SOURCES CONSULTED 13
ADDENDUM A: SELF ASSESSMENT AND SELF REFLECTION 14

1 MAIN ISSUE
This research is a quantitative and qualitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in February 2014 using the nine creative concepts as main emphasis.

2 RESEARCH CRITERIA
The main research problem deals with the use of creative concepts in advertisements which are a mass media issue. The main research problems deal with the use of creative concepts in advertisements which are a mass media issue. The