November-2012 ISSN 2278-7763 Consumer Perception and Buying Decisions(The Pasta Study) Syeda Quratulain Kazmi P.A.F Karachi institute of Economics And Technology‚ Karacchi‚ Sindh‚ Pakistan ABSTRACT The project “consumer perception and buying behavior (the pasta study”) is basically measures the development of perception through different variables and identify those factors which stimulate buying decision of consumer. Among various variables which effect consumer buying pattern I choose AWARENESS
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publishing group Relationship of Attitudes Toward Fast Food and Frequency of Fast-food Intake in Adults Jayna M. Dave1‚ Lawrence C. An1‚ Robert W. Jeffery2 and Jasjit S. Ahluwalia1 The purpose of the study was to examine the association between attitudes toward fast food and the frequency of fast-food intake in adults. This study is a cross-sectional evaluation of random digit-dial telephone surveys to identify patterns of eating away from home and attitudes toward it. Participants included 530 adults
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The Internet has grown tremendously during the past years. It radically changes the way people live‚ work and consume. It represents a tremendous opportunity as well as threats. As Chaffey and his colleagues (2003‚ p. xi) state: ¡°It gives consumers a much wider choice of products‚ services and prices from different suppliers and the means to select and purchase items more readily. For organizations‚ it gives the opportunity to develop new markets‚ to improve the competitiveness of the company
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The Evolution of Consumer Perception Towards Private Labels Introduction In the 70s private label brands‚ then called "generics"‚ were introduced by many retail chains and outlets (Paché‚ 2007). These products‚ usually packaged in plain homogeneous design with a white background and bold black letters stating the contents‚ and of a generally low quality‚ were issued as a response to the economic downturn in America and Britain‚ the first real recession since WWII. The end of the post war
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Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references the present paper is an attempt to study the factors affecting the purchase decision of consumers towards
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A STUDY ON CONSUMER PERCEPTION OF AFTER SALES SERVICE WITH REFERENCE TO HYUNDAI CARS AT CHENNAI CHAPTER I INTRODUCTION 1.1 ABOUT THE STUDY The present study was conducted in order to know the perception of the customer with respect to after sales services and to gauge the satisfaction of its consumers. Every customer tends to develop a certain image of the company after using the product. In this process‚ After Sales Services
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Elizabeth Collins English 1302 March 27‚ 2013 Eating Fast Food May Cause Obesity Most American eat out daily and fast food is fried and high in calories‚ the bottom line is it’s all about choices. Making the decision to choose fried‚ baked or grilled food is a choice. Fast food‚ namely McDonald’s‚ tends to get a bad rap‚ McDonald’s got a bad rap because it is not only convenient but they made their food look attractive and desirable to kids. They placed those golden arches high
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A STUDY ON CONSUMER PERCEPTION OF RETAIL OUTLET WITH REFERENCE TO BIG BAZAAR‚CHENNAI By S.PREETHI A PROJECT REPORT Submitted To The FACULTY OF BUSINESS ADMINISTRATION In partial fulfillment of the requirements For the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT Anna university CHENNAI 600 025 ABSTRACT Training is a learning experience‚ in that it seeks a relatively permanent change in an individual which
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Review………………………………………………………………………. 1- 4 3.0 Impact of obesity issue toward fast food chain 3.1 Poor brand image…………………………………………………………………….. 4-6 3.2 Decline in sales………………………………………………………………………. 6 3.3 Pressure from activist and non-profit organisation…………………………………... 6-7 3.4 Increase of legal restriction on business activities………………………………….... 7-8 4.0 Response of fast food chain toward obesity issue 4.1 Provide nutrition information……………………………………………………….. 9-10 4.2 Provide new food choices and healthier ordering
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In the article "The Battle Against Fast Food Begins in the Home"‚ the author Daniel Weintraub states that a public health group in California has asked the governor to declare childhood obesity a state of emergency. Many blame the fast food businesses while others blame the consumers (parents). I believe it is the consumers’ fault on the issue we have with the growing weight problem. Parents are to blame due to the fact that they let their kids eat unhealthy foods when they should be supervising where
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