time a candidate is expected to take to answer 36 60 minutes 24 36 minutes 30 50 minutes 10 15 minutes Weightage by content Unit No 1 2 3 4 6 7 8 9 10 3. 6 6 10 10 Mark Unit Sub-Units Introduction Consumer Equilibrium and Demand Producer Behaviour and Supply Forms of Market and Price determination National income and related aggregates Money and Banking Determination of Income and employment Government Budget and the economy Balance of Payment Total
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Price elasticity of demand In economics and business studies‚ the price elasticity of demand (PED) is an elasticity that measures the nature and degree of the relationship between changes in quantity demanded of a good and changes in its price. Introduction When the price of a good falls‚ the quantity consumers demand of the good typically rises; if it costs less‚ consumers buy more. Price elasticity of demand measures the responsiveness of a change in quantity demanded for a good or service to
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Introduction of buying decision process b. The buying decision process c. Evaluation of alternative d. Purchase decision e. Post purchase behavior 5. Theoretical frame work a. Consumer involvement theory 6. Consumer behavior models a. Introduction and Intergradations of three models b. Hierarchy needs of consumer behavior model c. Consumer behavior model d. Lens model 8. Nike’s Introduction (Nike’s Case Studies) a. Financial performance b. Employees c. Contract factories d. Nike branding 9. Methodology of
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Maria target behavior is she suffers extreme fear of social situation to the point she avoids reunions with friends and co-workers and prefers isolation to avoid anxiety. Maria is afraid to be exposing to social situation some of unpleasant response are fast heart beat‚ sweaty palms‚ and nauseous stomach. The expose of social event is Maria (CS)- fear and the avoid of collage parties is the (CR). Systematic desensitization is a procedure in which the person with a phobia practices relaxation
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Chapter 1: Assignment Solutions (Do not share with anybody outside your class) 2. a. The ten elements are the ten cars b. 5 variables: Size‚ Cylinders‚ City MPG‚ Highway MPG‚ and Fuel c. Categorical variables: Size and Fuel Quantitative variables: Cylinders‚ City MPG‚ and Highway MPG d. Variable Measurement Scale Size Ordinal Cylinders Ratio City MPG Ratio Highway MPG Ratio Fuel Nominal 5. a. Average endowment = 74.6/7 = $10.657 billion b. Average
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notes)‚ many people find ‘escape’ in television. It then becomes a fantasy for many to meet the celebrity in which they have found entertainment from. In this light we can then observe the ‘power’ celebrities have in the Philippines in influencing consumer behavior. Above Derek Ramsey’s good looks and built body he is an idol and therefore a role model. Personally‚ when my idol (Tiger Woods) started playing golf after a long rest period‚ I did too! To a certain extent I believe the endorsement of Derek
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Group Assignment #1: Problem Analysis of Cott Corporation Group Assignment #1 – Cott Corporation Summary Cott was found by a Montreal clothier‚ Harry Pencer in 1955. The company imported bottled and canned soft drink into Quebec from the US. After Harry Pencer’s death in 1983‚ his three sons‚ Samuel‚ Gerry‚ and Bill‚ inherited Cott. Once Gerry Pencer became CEO of Cott in 1988‚ he transformed Cott into the largest
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Nature scope and importance of consumer behavior Consumer Behavior Meaning :Consumer behavior is defined as “The dynamic interaction of affect and cognition behavior by which human beings conduct the exchange aspects of their lives .This means that the buying actions of consumers are greatly affected by their thought process and their feelings experienced . Importance of consumer behavior : • Ever increasing intensity of competition • More aggressive competitors emerging with
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in the tourism industry focused on what tourists buy‚ when they buy‚ where they buy‚ and how they buy‚ but not so much on why they buy. This question of “why” brings us to a micro-level analysis tourism development. In this context among other things‚ the literature explains the self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s self-concept to a destination visitor image. Traditional
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A BRIEF STUDY ON CONSUMER SATISFACTION ON “SUDHA DAIRY” With special reference to PATNA DAIRY PROJECT Feeder Balancing Dairy Phulwarisharif‚ Patna- 801 505 SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF BACHLOR OF BUSSINES MANAGEMENT (BBM) DEPTT.OF BUSSINES STUDIES A.N COLLAGE PATNA-800004 An Autonomous Institute under Magadh University‚ Bodh Gaya & Affiliated
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