have a one of a kind item made by themselves. In order to better illustrate this new tendency‚ I chose to customize a bag through a company called Timbuk2 (http://www.timbuk2.com). In this essay‚ I will share my experience‚ provide details about the customization process and try to explain why customization is important to that specific company. Timbuk2 is a company that specializes in the making of different kind of bags. I personally chose to customize their “Maya shoulder bag”. Before starting
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CASE STUDY A case study on the Performance of Timbuk2 The two categories of products that Timbuk2 make and sell include customs and classic messenger bags manufactured in the headquarters in San Francisco and the new laptops sourced in China. The products are well attached to their customers COMPETITIVE DIMENSIONS Different customers also tend to be attracted by different attributes provided by different firms. The key competitive dimension that drives sales in the custom
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Timbuk2 Case Analysis Summary In 1989 Rob Honeycutt‚ a bicycle messenger in San Francisco‚ purchased a used sewing machine‚ fabric and buckles and built his own messenger bag. Rob received so many inquiries from non-messengers that he decides to build other bags just like it and sell them at a local bike shop. Rob’s company was originally named Scumbags‚ but he felt that it lacked the necessary credibility of a real bag company‚ so he changed the company name to Timbuk2 after the inspirational
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Compare the techniques used in two adverts by holiday companies to target their audience and sell their product. In this essay I will discuss the similarities and differences of two holiday adverts; one for Blackpool and the other for Ibiza. Firstly I will discuss the layout of the adverts. The Blackpool ad has a central picture of recognisable attractions such as the Blackpool tower and ferris wheel by the harbour which shimmers with light which brightens up the advert‚ similarly the Ibiza advert
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There are many key competitive priorities that are the driving sales force behind Timbuk2 custom messenger bags‚ but they all fall under one simple word: quality. The company takes pride that their bags are “more than a brand‚ more than a bag” (Jacobs & Chase‚ 2010). They are dependable-many customers has had their bags for decades. They are considered to be indestructible. They are also uniquely custom to each customer‚ customers develops a strong‚ emotional attachment between themselves and
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There are several factors to consider when deciding whether to rent or buy a home. In our case study‚ Beth and Jon Linton are considering the critical decision of buying or renting at Stedman Place in Newton‚ which is a western suburb of Boston‚ Massachusetts. The timing of this decision is important‚ as the decision is being made in July of 2006‚ before the housing market downturn. The case gives insight into the couple’s decision-making process‚ and the pros and cons of buying versus renting are
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Question 1: Is it ethical to sell a product that is at best only mildly effective? Discuss Answer: We know that the words effective and efficient are not the same words.Fullifilling a goal by using all the resources is called effective while fullfilling a the same goal using lowest possibl resources is called efficient.So in general selling a product that is not or only slightly effective‚ while pretending that it is efficient‚ is unethical. Particularly‚ in case a vendor is cheating on the customer
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Working Paper: Category Management (CM) in Indian Marketing Context M Scalem†‚ Divyanshu†† †Management Information Systems [MIS] Department‚ Indian Institute of Management-Calcutta (IIMC)‚ Joka‚ Diamond Harbour Road‚ Kolkata‚ West Bengal State‚ India 700104. Email: scalem@iimcal.ac.in †† Consultant‚ i2 technologies India Pvt Ltd‚ Andheri (East)‚ Mumbai‚ State of Maharashtra‚ India 400 096 Email: div_anshu@yahoo.com Abstract Category management has been a potent tool for transformation
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Sell-Soft Company: Disclose Contingent Liabilities? Sell-Soft Company: Disclose Contingent Liabilities? Dana Ferretti ACC 206 Ms. Paula Beiser Chapter 10 Apply Your Knowledge: Case 2 November 7‚ 2010 Sell-Soft Company: Disclose Contingent Liabilities? There are several lawsuits against Sell-Soft Company. The lawsuits claim that they participated in unfair trading. A strong incentive is making the decision to disclose these contingent liabilities a hard one for Soft-Sell Company. Why
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Tyler Lockley Polina Chemishanova English 1050 September 15‚ 2010 “Sex Sells” Sex sells; by now we all should know that. But with a lot of these new advertisements‚ companies are having a hard time with choosing where to draw that sexy line. Advertisements typically want to target a set group of people‚ otherwise known as their audience. Their audience ranges from ages 16-50 years old and in age‚ to race‚ to sex‚ to social class. All these aspects come in to play when you are analyzing an
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