SHISEIDO Shiseido was founded in 1872 in Japan. It is one of the oldest cosmetic companies in the world‚ and fourth largest cosmetic company. It started to export its products in 1929. Shiseido was the first to develop the softening lotion‚ a lightweight liquid of toner-like consistency. Their hydro powder eye shadows which have a creamy texture are among top beauty picks Therefore the company has had the advantage of being one of the first movers. This is one of the reasons why Shiseido’s products
Premium Cosmetics
Case- Shiseido: Channeling Cosmetics in China 1. Marketing and distribution channels for cosmetics products performed mainly transactional and logistical function. Distribution channels such as the voluntary specialty chain stores perform transactional function when they buy these cosmetic products from the manufacturer and sell them in their individual stores. They share risk with the producer (Shiseido) as they stock merchandises in anticipation for sales. On the other hand‚ counters at departmental
Premium Consumer protection Sales Marketing
SHISEIDO Shiseido was founded in 1872 in Japan and started to export its products in 1929. Therefore the company has had the advantage of being one of the first movers. This is one of the reasons why Shiseido’s products have reached a high degree of market penetration. S: The main strength of Shiseido is that the company is focusing on offering high quality products. In order to do so they developed a unique strategy of combining Western technology with the regional needs of every country
Premium People's Republic of China Marketing China
References: Jian‚ S. (2011‚ July 28). Shiseido Expands into Mass Cosmetics with Diverse Product Strategy. Retrieved from EuroMonitor International: http://blog.euromonitor.com/2011/07/shiseido-expands-into-mass-cosmetics-with-diverse-product-strategy.html Nakamoto‚ M. (2011‚ Jan 21). New Shiseido chief is in no rush. Retrieved from Financial Times: http://www.ft.com/cms/s/2b528944-258f-11e0-8258-00144feab49a.html Theng
Premium Marketing Retailing
SWOT Analysis Strengths • Product quality • Innovative R & D • Strong Philosophy (Zen culture‚ Inner Beauty) • Loyal customers Weaknesses • Low brand awareness • Small number of doors • Expensive compared to economic conditions •No explicit place for male products egmentation & Competition SWOT Analysis(cont.) Opportunities • Sun care productsemerging market • Japan in fashion Threats • Economic crisis • Salaries’ decrease • Fierce competition Very loyal Loyal
Premium Human skin color Beauty SWOT analysis
Case Study: Shiseido: Channeling Cosmetics in China Introduction Shiseido‚ the largest Japan’s cosmetic manufacturer‚ was founded by Arinobu Fukuhara in 1872 when he opened Japan’s first Western-style pharmacy called Shiseido Pharmacy in Tokyo. The company manufactured its own pharmaceutical products in 1878 before later moving to cosmetics in which it combined Western technology with Asian ingredients. In 1923‚ Shiseido started a voluntary chain store system where the stores were operated by independent
Premium Marketing Sales Brand
|The clip is about a very famous cosmetic brand in VN- Shiseido |0.10-0.15 | |I do mention about it today because of my desire to tell you a |0.15-0.25 | |story about its business in Vietnam with a domestic company | | |The story involving 3 parties: Shiseido‚ Thuy Loc comp and others|0.26-0.35
Premium Retailing Shopping mall
Japan and one of the largest in the world‚ Shiseido requires strong marketing strategies to meet the needs of its consumers. To maintain its high status in the market‚ it depends on the tactics of marketing mix‚ its unique selling point‚ and its growth strategies. MARKETING MIX Promotion No matter how good a product is‚ it would never get noticed by consumers if there is no form of promotion. The most recent promotion in Singapore would be the Shiseido “Wrapped in Joy” promotion for the Christmas
Premium Marketing
TABLE OF CONTENTS Page 1. Introduction 2. Situational Analysis 3. Promotional Strategy 5. Problems and Issues 6. Overall Findings 7. Campaign Measurement Strategy 8. Evaluation 9. Recommendations 10. Appendices 10. Questionnaire 11. Facebook Figures 12. Blog Post INTRODUCTION The market segmentation of mascara users is classified into 2 sections. There are youths from 16 to 25 years old and ladies
Premium Cosmetics Make-up artist Marketing
Conclusion As we did the research for Apple Company‚ we could found out that Apple Company is well developed in a way of their products and services towards the users. Apple had innovated their products and taking the lead of the other company like Nokia‚ Sony Ericsson‚ LG and so on by its own touch screen hand phone technology selling on market to be one of the most influential in the share market of the nationwide. As to be seen‚ Apple focuses its strength on building up their branding power
Free Apple Inc. Mobile phone