Celebrity Based Television Advertising – Understanding Indian Consumer Attitudes Megha Gupta (27019) Shilpa J (27074) Northern Institute of Integrated Learning and Management – Centre for Management Studies Introduction A central goal of today ’s advertising strategy is the persuasion of customers‚ who are becoming increasingly educated‚ sophisticated and selective. Obviously‚ the changes in markets and lifestyle are driving marketers to focus on more persuasive ways of promoting
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A PROJECT ON MICRO CONTROLLER BASED VOLTAGE MEASUREMENT GROUP MEMBERS:-- Aniruddh Dey – 000611501010 Manoranjan Kumar Choudhary – 000611501017 Nilabh Gupta – 000611501022 Gaurav Bagla – 000611501028 Nilay Mitash – 000611501036 Power Engineering 4th Year Jadavpur University ACKNOWLEDGEMENT I would like to offer my sincere gratitude to Professor Gargi Konar‚ who has contributed to this project in a major way. I thank her for
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in to our project’s features‚ characteristics‚ its applications in our day to day life and enhancements that can be carried out. Along the way‚ it also provides its readers‚ a touch of GSM (global system for mobile communication) as the project is based upon the principles of GSM. This project is truly an application of GSM. \Table of contents CHAPTER 1: INTRODUCTION 1.1Introduction 6 1.2Future Enhancements
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FUNCTIONAL AND ACTIVITY-BASED BUDGETING Budget a financial plan of the resources needed to carry out tasks and meet financial goals. A quantitative expression of the goals the organization wishes to achieve and the cost of attaining these goals. Budgeting the act of preparing a budget. Budgetary control the use of budgets to control a firm’s activities. Master budget (planning budget/ budget plan) a summary of all phases of a company’s plans and goals for the future. Indicates the sales levels‚
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The Dangers of Race-Based Medicine An analysis of new drug therapies specifically targeted towards African American populations with hypertension I. Introduction to Contemporary Race-Based Therapeutics On November 11th‚ 2004‚ NitroMed‚ a Massachusetts based pharmaceutical company published a study on the effects of a new drug called BiDil in treating heart failure among African Americans in the New England Journal of Medicine (Taylor 2049). Since announcing the study‚ NitroMed’s research has
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1a) Activity based costing is a relatively new type of procedure that can be used as an inventory valuation method. The technique was developed to provide more accurate product costs. This improved accuracy is accomplished by tracing costs to products through activities. In other words‚ costs are traced to activities (activity costing) and then these costs are traced‚ in a second stage‚ to the products that use the activities. Another way to express the idea is to say that activities consume resources
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Robotics is the branch of technology that deals with the design‚ construction‚ operation‚ and application of robots‚ as well as computer systems for their control‚ sensory feedback‚ and information processing. These technologies deal with automated machines that can take the place of humans in dangerous environments or manufacturing processes‚ or resemble humans in appearance‚ behavior‚ and/or cognition. Many of today’s robots are inspired by nature contributing to the field of bio-inspired robotics
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CHAPTER 1 INTRODUCTION 1.1 Introduction of Project ―GSM based Control System‖ implements the emerging applications of the GSM technology. Using GSM networks‚ a control system has been proposed that will act as an embedded system which can monitor and contr ol appliances and other devices locally using built-in input and output peripherals. Remotely the system allows the user to effectively monitor and control the house/office appliances and equipment via the mobile phone set by sending commands
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Ethic and Compliance FIN/370 Ethics and Compliance Starbucks celebrates 40 years with 17‚000 stores in more than 50 countries (Goals & Progress‚ 2010). Starbucks thrive on their values as a company to improve the lives of people who grow their coffee‚ neighborhoods where the company does business‚ and they care for the environment (Goals & Progress‚ 2010). Starbucks strives to incorporate good business practices and ethics across the globe not only for the enhancement of the company but
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monitoring the system the alarm will alert the user as well as a text message will alert the user. 1.2 SCOPE OF THE PROJECT: Software required: Microsoft XP‚ JDK‚ SQL Microsoft XP is used as a operating system‚ JDK is use for writing the java program and SQL is use for writing the queries. Proper implementation of such RFID and GSM technologies will benefit all in the field of security. The consumers need not worry about their valuables at any time and anywhere. Besides
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