Dunkin Donuts As a result of its social media strategy which is aimed at growing and maintaining a highly engaged global community of Dunkin’ Donuts fans‚ they work to consistently provide meaningful content and promote a two-way dialogue between the brand and our passionate fans. Its a fun brand‚ and its guests rely on it for coffee and donuts expect a little fun from us by making Dunkin’ Donuts part of their daily lives‚ either through status updates with pictures or questions or with fun challenges
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As the new district manager my priority is to ensure that Dunkin Donuts remains in keeping with our original mission statement‚ "Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” For the purpose of this paper I will identify and explain Job and organizational design‚ Recruiting and selection‚ and training and performance appraisals. Through this process I will evaluate and explain the design and principles that I believe will
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related diversification‚ specifically horizontal integration‚ using a joint venture with Dunkin Donuts. Through this joint venture‚ they will create bake shops called Sweet+ that will sale caffeinated pastries. Both of these companies have components that will be needed to
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Executive Summary Definition: - Which would be the best option for Dunkin Donuts: Growth Strategy. X To consider opening of primarily franchisee developed or company owned stores. X To expand the existing product line. X To extend ¡§Network TV¡¨ program. Recommendations:-Out of these three areas of opportunity that could prove vital in stimulating the Dunkin Donuts growth strategy‚ I would like to prefer option 1 i.e. opening of ¡§Franchisee-developed Stores¡¨ over company owned stores
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interested in buying out the franchise from Dunkin’ Donuts. He would take down the Dunkin’ Donuts sign and continue to operate the shop under a new store name of his choice. He also planned to negotiate direct lease with the landlord instead of leasing the building and land from Dunkin’ Donuts. However‚ he mentioned to Dunkin’ Donuts that he was not interested in pursuing this option. Tommy seemed to be interested in selling the business to Dunkin’ Donuts for $80000 after several negotiations. He
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MARKETING - BT10303 Presentation on Case Study Topic • Dunkin’s Donut Group of Member ➢ Yelly Yong (YE 2007 – 7735) ➢ Heather Dyi (YE 2007 – 7733) ➢ Intan Arniesa (YE 2007 - 7729 ➢ Patrick Laing (YE 2007 – 7731) ➢ Mohd Raed (YE 2007 - 6892) Date of submission: ➢ 13th Sept 2009 Lecturer Name ➢ Ms Grace Phang Introduction of Dunkin’ Donuts [pic] [pic] Dunkin’ Donut is a highly recognizable brand name. Its global presence‚ strong
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The two advertisements from Dunkin’ Donuts and Costa Coffee have done its job effectively as the official promotion for the companies’ website. For starters‚ they all show their products appealingly. Dunkin captures image of their fresh coffee being poured while Costa attracts attention using the classy latte arts. Secondly‚ their points are cleared and concise. Dunkin’ uses slides that talk about different aspects of their products‚ and Costa states their points in a short‚ quick description. The
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I SWOT Starbucks Strengths Starbucks owns the most recognizable brand in the specialty coffee business‚ and the Starbucks experience is an irreplaceable differentiating factor. Howard Shultz‚ founder and chairman of Starbucks is the barista to the world. Shultz has practically invented specialized coffee as a mass product‚ his leadership and innovative vision are very valuable assets. The company has a loyal customer base willing to pay premium prices for Starbucks products. Store location is
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sincere thanks to her for supervising us during this semester in order to come up with this report. Also‚ I would like to thank Mrs. Prasitha Nair for welcoming us at her office and being kind with us by delivering the needed information about Dunkin’ Donuts Marketing Channel. At the end‚ I have to admit that without the teamwork spirit this report had no chance to exist. Thanks for each who spent his or her effort and even a single moment on this report. By: Khalid Yahia Raghad Ahmad
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many competitors‚ like starbucks‚ mcdonalds and krispy kreme. They can potentially cause a large reduction in DD’s market share in coffee and baked foods. Another threat is that there are low barriers of entry into the coffee and donut industry‚ which actually gives rise to the threat above - presence of many competitors. The price of raw ingredients are also increasing‚ like soybean. It is a threat as DD is now using a reformulated cooking oil‚ made from soybean‚ for its donuts to eliminate trans fats
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