Executive summary The purpose of this report is to help students to understand why and how they spend time on using it. According to the several surveys‚ Students spend too much time on making calls and listening music. The result of this study concludes that Students spend much time on phone and therefore do not have enough time to do revision and resulting impeding studies. As a result it is recommended that Students should reduce the time on the call and entertainment with their mobile device
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Apple iPhone: How it has gained popularity in the mass market. INTRODUCTION This case study examines Apple Inc and aims to deconstruct how Apple has employed a variety of marketing techniques to understand its customers and deliver the iPhone to the global mass market. The iPhone has revolutionised the smartphone market through savvy customer driven product design and effective marketing. Bajarin (2011‚ p.1) suggests that with the global smartphone category projected to grow at 49.2% over the
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History of the iPhone By selling 8.8 million handsets in the first quarter of 2010‚ the Apple iPhone has become the most widely sold mobile phone in the US. Read on to peep into the history of this fast selling device. History and Development iPhone’s history began when Steve Jobs instructed Apple Inc’s top engineers to investigate touch screens and create the iPhone. The development of this device started nearly a decade before it came to the markets in 2007. In 1999‚ Apple acquired the rights
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Course: Planning Marketing Programs Group Project: iPhone 5s‚ September 2014 Table of Contents: 1. Executive Summary ……………………………………………… 2 2. Situational Analysis ……………………………………………… 3 3. SWOT Analysis …………………………………………………...7 4. Objectives ……………………………………………… ………...8 5. Strategy (segmentation‚ targeting and positioning) ……………… 9 6. Action Program (the operational marketing plan itself for the period
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Threats to Mobile Phones Paul Ruggiero and Jon Foote Mobile Threats Are Increasing Smartphones‚ or mobile phones with advanced capabilities like those of personal computers (PCs)‚ are appearing in more people’s pockets‚ purses‚ and briefcases. Smartphones’ popularity and relatively lax security have made them attractive targets for attackers. According to a report published earlier this year‚ smartphones recently outsold PCs for the first time‚ and attackers have been exploiting this expanding
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2012 Smartphones comparison Today with the development of technology we can own many cell phones or smartphones that are very modern and have many functions. I’m looking for a smartphone that I feel that phone is suitable for me. I consider 2 smartphones I choose. It’s the Apple iPhone 4S and the Samsung Galaxy S II. We will compare some features both of them such as: design‚ screen‚ processor and operating system so that I can choose a smartphones for me. The first thing I want compare the Apple
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Marketing the iPhone Introduction to Marketing Table of Content Introduction ……………………………………………………………………………………….3 About the iPhone ...………………………………………………………………………………..3 Marketing Concept ...……………………………………………………………………………...4 Social Responsibility ..…………………………………………………….………………….......5 Target Market ……………………………………………………………………………………..6 Marketing Environment …...………………………………………………………………….......7 Competition …………………………………………………………………………………….....8 Market Segmentation ……………………………………………………………………………
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same basic capabilities of conventional fixed-line telephone‚ but it can be taken anywhere (portable‚ mobile) and unnecessary connected to the telephone network using a wired (wireless). There are many brands of mobile phone that are offered in the market. Such as‚ Nokia‚ LG‚ Blackberry‚ Samsung‚ and iPhone. iPhone is a very famous brand of mobile phone that the sales are spreading in all over the world. The iPhone is a line of smartphones designed and marketed by Apple Inc.. iPhone have released
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characteristics that allow it to be distinct from others. For instance‚ we have the two popular devices that are high in demand on the market‚ the iPhone 5 and Galaxy S3. Both are advanced and improved smartphones that have applications to organize and simplify daily duties‚ however‚ have keen differences that distinguish its likeability to the people. Nonetheless‚ the iPhone 5 and Galaxy S3 indeed have several similarities and differences in design and structure. Apple’s iPhone 5 materials used to create their
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MARKETING MIX FOR THE IPHONE Cynthia Anderson AIU Online ABSTRACT The IPhone is an amazing gadget made by Apple. When you get an IPhone you will not want to use any other phone. It is a phone‚ computer‚ and MP3 player all wrapped up in one little small package. Steve Jobs believed that cell phones were going become important devices for portable information. The original IPhone came out in January 9‚ 2007. Steve Jobs presented one of the most incredible presentations of his life‚ “a life
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