project is based on 2 companies‚ IKEA and NTUC Fairprice. We will describe the 4 logistic processes and how it affects both these firms. The report will also analysis the various logistical issues they face. Background NTUC FairPrice NTUC FairPrice is a social enterprise of Singapore National Trades Union Congress (SNTUC)‚ the only trade union centre in Singapore. Founded in 1973‚ the vision of the organization was to moderate the cost of living. NTUC FairPrice is now the largest supermarket chain
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Businesses are affected by external environment elements like legal-political‚ economic‚ social-cultural‚ technological and international factors. Over the years‚ NTUC FairPrice has adopted multi retail formats and innovative strategies to counter these external changes in its business environment. It is able to effectively and efficiently capitalise on external environment threats and turn them into business opportunities to reap business benefits as well as contribute to corporate social responsibility
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introduction the SUPERMARKET SUPERMARKET: a large self-service shop selling foods and household goods Provision stores and grocers Supermarkets These two categories will be considered Hypermarkets Examples of local supermarkets NTUC FairPrice Cold Storage Shop n Save Giant Sheng Siong an OLIGOPOLY Oligopolies have: A few dominant firms High barriers to entry Homogeneous/Differentiated products Mutual interdependence analysis and evaluation analysis and evaluation Is the supermarket
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Beginnings In its early years‚ Cold Storage was an independent small retail depot selling mainly frozen meat from Australia‚ and its target customers were mostly Europeans. From 1965‚ to achieve economies of scale‚ Cold storage adopted the concept of multiple retailing‚ where bulk buying activities and distribution of food products to a network of stores throughout Singapore and Malay Peninsula was carried out (Goh 2003). Cold Storage also pioneered the manufacturing of condensed milk and other milk
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INTRODUCTION NTUC Fairprice Co-operative Ltd (NTUC) was founded in 1973 by the labour movement. Its first supermarket was opened in Toa Payoh in the same year. NTUC has now grown to become Singapore’s largest retailer‚ with a network of more than 270 stores comprising FairPrice Supermarkets‚ FairPrice Finest‚ FairPrice Xtra‚ FairPrice Xpress and Cheers convenience stores. NTUC also owns a Fresh Food Distribution Centre and a centralised warehousing and distribution company. Sales in 2013 were
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1. Cold Storage a. Overview The name “Cold Storage” is an icon and its story is unique in the corporate histories of Singapore. The Company had humble beginnings - a small depot storing and selling mainly frozen meat from Australia. From that‚ it has grown to become the premier player in retailing in Singapore. Established in 1903‚ Cold Storage was the child of the Industrial Revolution and Pax Britannica‚ when Singapore was the “Clapham Junction of the Eastern Seas”. Together with electricity
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MARKET ASSESSMENT: SMALL SCALE COLD STORAGES IN RURAL INDIA Introduction o Horticulture: Importance o Post-Harvest Loss: Causes and effects o Steps to mitigate Post-Harvest Loss: Introduction to Cold storage o Storage facilities: Introduction and importance Associations and people involved o Role of Government Associations o Role of independent individuals and associations Small scale cold storage in India: Innovative solution Cost- analysis Classification of Business Models o On the basis of
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Marketing Strategies Community Involvements Branding Cold Storage takes pride in its unique focus on fresh food‚ and it tries to give out an image of “freshness” of its products along with its brand name. It appears as the promoting image for the Nation’s well-being‚ and it targets mainly at the middle-aged women‚ who usually care a lot about their family’s health and have time for cooking. The name of the supermarket‚ “Cold Storage”‚ itself depicts the sole purpose of the supermarket: to keep
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Cold Storage vs. Knitwear Ajay and Durgesh studies together till 12th standards and then did M. Com and B. Tech respectively before joining MBA together. During their degree they interned in different industries so at to get maximum exposure and to gain practical experience. Both came from business oriented families. Ajay’s family was in retailing of textiles while Durgesh came from agriculture based family. After their internship they looked for the prospects of doing a business jointly as they
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NSIC Project Profiles FROZEN VEGETABLES & COLD STORAGE 1. INTRODUCTION India is a large country producing variety of fruits and vegetables. The range includes fruits like mangoes‚ banana‚ papaya‚ orange‚ mosambi‚ grapes‚ pineapple‚ watermelon etc. and vegetables like potatoes‚ onions and number of green vegetables including lady finger brinjal‚ cabbage‚ peas‚ chillies and so on. Till recently‚ the fruit and vegetable industry is mostly concentrated in rural areas catering to the requirement
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