Cold Storage

Topics: Food safety, Food, Hazard Analysis and Critical Control Points Pages: 3 (901 words) Published: July 26, 2010
1.Cold Storage
a.Overview
The name “Cold Storage” is an icon and its story is unique in the corporate histories of Singapore. The Company had humble beginnings - a small depot storing and selling mainly frozen meat from Australia. From that, it has grown to become the premier player in retailing in Singapore. Established in 1903, Cold Storage was the child of the Industrial Revolution and Pax Britannica, when Singapore was the “Clapham Junction of the Eastern Seas”. Together with electricity and refrigeration, it allowed European agents of change - the colonial civil servants, merchants, miners, planters, traders - to acclimatise to living in the tropics. It can thus be said that if there were no Cold Storage the modern history of Singapore would probably be quite different.

In its early days, the Company's primary concern was to have a quick and profitable turnover of its imported meats and range of products. Later, Cold Storage shifted from counter-service to self-service, introducing the supermarket to Singapore. Then the Company pioneered the concept of multiple retailing, capitalising on bulk buying and economies of scale. Always, the strategy is to bring Cold Storage to be where consumers are. As the island's oldest established supermarket operator with over 100 years of experience in Singapore, Cold Storage the market leader in Singapore, constantly introduced new store concepts that set clear industry standards. It was the first supermarket in Singapore to receive the CASE TRUST mark introduced by CASE in 1998 to distinguish companies that receive a high degree of consumer confidence Cold Storage was the first supermarket in Singapore to receive MUIS certification for its supermarket operations in Causeway Point. In 1998, for the first time in Singapore's history, a supermarket retailer was able to provide Muslims the assurance of Halal purchases.

In recognising the importance of freshness guaranteed, Cold Storage started the Fresh Food...
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